American Greetings is Counting Down to Valentine's Day with Twitter Contest and Helpful Tips

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Feb 01, 2010, 07:00 ET

CLEVELAND, Feb. 1 /PRNewswire/ -- Consumers expect to find the perfect Valentine's Day card from the American Greetings Corporation, (NYSE: AM) and, this year the greeting card company is expanding its celebration beyond the card aisle. To help shoppers count down to the big day, the company is offering up a special contest on Twitter testing shoppers' skills at crafting romantic sentiments for a chance at daily prizes valued at $350.00 and a grand prize of $1,000.00, some great hints and tips to ensure the perfect romantic evening, and a friendly reminder on exactly how much time is left until February 14.

Beginning today, and running every weekday through Friday, February 12, the greeting card company will be counting down to Valentine's Day with the "Follow the Love" contest. To become eligible, consumers just need to follow AMgreetings on Twitter, (Twitter@AmGreetings) submit a tweet based on the question of the day, and tag their submission #LoveAG. Each weekday a new question will be introduced for contestants to write towards, and the previous day's winner will be announced. Relationship experts from American Greetings will judge the daily submissions to determine the most clever and entertaining entry.

Consumers submitting entries that are selected by the American Greetings judges will be awarded the daily prize of a $100.00 retailer gift card and a $250.00 cash gift card. All consumers who submit an appropriate entry (proper tag and content) will be eligible for the final grand prize drawing for $1,000.00, which will take place at the conclusion of the daily contest on Friday, February 12.

In addition to winning some great prizes to help their celebrations, shoppers can also find helpful advice by visiting www.corporate.americangreetings.com. There consumers will first notice a running countdown to the big day, letting them know down to the second exactly how much time is left for their shopping and planning. Along with the countdown clock, shoppers can also find a handy checklist for getting everything done, a fun quiz to share with their special someone and a weekly interactive poll with entertaining questions on the romantic occasion.

For more information, including store locations in your area, please visit us at www.corporate.americangreetings.com. For more information on the "Follow the Love" contest, including a full listing of rules, visit http://corporate.americangreetings.com/ideas/val10/followthelovecontest.html.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a manufacturer and retailer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card brands are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods, American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com and a one-stop source for online graphics and animations at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.7 billion, and its products can be found in retail outlets domestically and worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation