American Greetings Introduces Whoopee Cushion Greeting Card

News provided by

Nov 12, 2010, 09:17 ET

CLEVELAND, Nov. 12, 2010 /PRNewswire/ -- There are few things as satisfying or entertaining as pulling off that perfect prank. From that great initial surprise to the laughter that ensues, the experience is fun for the practical joker and their unwitting recipient, and now American Greetings Corporation (NYSE: AM) has found a way to bring this classic formula to the card aisle. Consumers looking for a fun new way to connect can now share their best wishes with the first-ever whoopee cushion greeting card, appropriately titled, IT'S A GAS!™

Each card in the collection is an actual whoopee cushion that can be signed and sent in an accompanying envelope. As innovative as it is old-fashioned, IT'S A GAS! is the perfect way to celebrate any birthday.

"Consumers often tell us that surprising friends and family with the greeting cards they choose is the best part of the experience, so we are always looking for ways to introduce unexpected ideas," said Mary McClain, creative director of new product concepts at American Greetings. "With IT'S A GAS! we have a really fun format that is silly and unique and sure to put a big smile on anyone's face, which is what we strive for in every card we create."

Consumers can find the new IT'S A GAS! greetings at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information, including store locations in your area, please visit us at www.corporate.americangreetings.com. You can also follow us on Twitter at www.twitter.com/amgreetings and on Facebook at www.facebook.com/AmericanGreetings.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com and provides a one-stop source for online graphics and animations at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation