American Greetings Introduces the Ultimate Mustache Party(TM)

One-of-a-Kind Greeting Card Collection and Free App Offer Big Birthday Smiles

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Sep 25, 2012, 02:03 ET

CLEVELAND, Sept. 24, 2012 /PRNewswire/ -- The best part of sending someone happy birthday wishes is seeing the big smile that appears on their face when you really surprise them with something fun. This can be accomplished with a hilarious joke, a happy wish, a gentle nod to pop culture, a surprising song, an all-new twist on technology in greeting cards—and sometimes all of the above! That's why American Greetings Corporation (NYSE: AM) continually creates new-to-the-world greeting card inventions to delight the recipient, the latest of which is Mustache Party™, a new greeting card collection destined to be the hit of any birthday bash. Mustache Party gives consumers the ultimate birthday treatment by offering a selection of paper cards and ecards with an exciting free app.

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This frisky new card line features iconic mustaches that are ready to serenade the recipient with a one-of-a-kind song. Each mustache is presented in a shiny frame and springs to life at the touch of a button. With clever copy, catchy songs, and mustache-powered motion, Mustache Party is a wacky and wonderful way to add a jolt of happy to any big day. Designs in this fun collection include a pirate, a manly mustache, and even a magical 'stache.

"To offer the most consistent collection of innovations in the greeting card aisle, we're always looking high and low for inspiration—but in this case, the answer was right under our noses," said Carol Miller, executive director of new product concepts at American Greetings. "In fact, these characters had so much personality that we knew our consumers would be itching for a little extra mustache fun, so we created our free Mustache Wisdom™ App which offers more than 300 unique responses to some of life's biggest questions."

Each Mustache Party card contains a QR code on the back to download Mustache Wisdom™– a FREE app for iPhone and iPad. In this all-knowing, all-powerful app, each 'stache answers yes or no questions in their own funny way. There are six 'staches to choose from, all ready to help make life-altering decisions. People can record a video of their interaction with their mustache and share it, as well as poke, scratch, tickle, and shake the mustaches to unlock even more funny sounds.

In addition, subscribers to AmericanGreetings.com can also experience all of the mustache fun with an all-new birthday ecard featuring the popular Pirate 'Stache.

As the industry leader in greeting card inventions, American Greetings has introduced more than 100 new greeting card formats under the Inventions brand, offering the ultimate selection of exciting, new-to-the world ways to celebrate birthdays and other happy occasions. Incorporating brand-new twists on technology in cards with carefully written copy and celebratory artwork, the combined effect is the perfect selection of greeting cards that are sure to surprise and delight any recipient.

Consumers can find Mustache Party™ in addition to a great selection of fresh and inspiring cards from American Greetings at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. Additionally, the free Mustache Wisdom app is available for download from the iPhone and iPad app stores. For more information on American Greetings, please visit www.corporate.americangreetings.com. You can also follow American Greetings on Twitter, Facebook, YouTube and Pinterest.

About American Greetings Corporation
For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.7 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings