American Greetings Introduces Picture Perfect™ Birthday Greetings

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May 29, 2012, 09:17 ET

CLEVELAND, May 29, 2012 /PRNewswire/ -- The sending and receiving of a birthday card is a time-honored tradition because it offers the perfect opportunity to let someone know that they are thought of, cared for, and loved. The words and sentiments exchanged on their day not only bring them a smile, but provides a lasting keepsake of this happy occasion. That's why American Greetings Corporation (NYSE: AM) continually creates new-to-the-world greeting card inventions to surprise and delight any recipient, the latest of which is Picture Perfect™, a whimsical line of cards that capture this special moment in an all-new way.

Each card in this beautiful collection features a special card fold that pops open to create an intricate mini-shadowbox. With warm, complimentary wishes on the inside and plenty of shimmer on the outside, Picture Perfect is sure to add a little sparkle to any birthday celebration. Designs include a sweet cupcake shop, a carnival, a bird house, and the beach.

"We know that our consumers love to make friends and family feel special on their birthdays by surprising them with something they've never seen before," said Carol Miller, executive director of new product concepts at American Greetings. "Our new Picture Perfect cards not only accomplish this goal with a beautiful 3D vignette, but they also offer a sweet message and a pretty scene to proudly display."

As the industry leader in greeting card inventions/innovative new greeting card formats, American Greetings has introduced more fresh and exciting ways to celebrate birthdays and other big occasions than any other greeting card manufacturer over the past year. Incorporating brand-new twists on technology in cards with carefully written copy and celebratory artwork, the combined effect is the perfect selection of greeting cards that are sure to surprise and delight any recipient.

Consumers can find Picture Perfect™ in addition to a great selection of fresh and inspiring cards from American Greetings at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information on American Greetings, please visit www.corporate.americangreetings.com. You can also follow us on Twitter at www.twitter.com/amgreetings and on Facebook at www.facebook.com/AmericanGreetings.

About American Greetings Corporation
For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.7 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation