American Greetings Introduces New SmashUp™ Customized Video ecard with Alicia Keys

Fifteen-Time-Grammy-Award Winner Sings Personalized Videos in New Digital Greetings

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Jul 08, 2021, 10:16 ET

CLEVELAND, July 8, 2021 /PRNewswire/ -- Today, American Greetings announced their new customized video ecard, featuring and designed by 15-time GRAMMY® Award-winning artist and worldwide-celebrated music icon, Alicia Keys. The new ecard features Keys in an intimate space, which she designed herself, where she delivers a heartfelt, entertaining, and personalized greeting. The birthday version of the Alicia Keys SmashUp is available now to a global audience through the American Greetings and Blue Mountain websites as well as through the SmashUps app for iPhone and Android. More occasions will be available soon.

AMERICAN GREETINGS INTRODUCES NEW SMASHUP™ CUSTOMIZED VIDEO ECARD WITH ALICIA KEYS

"It was an honor to work with Alicia Keys, and especially this year as she celebrates the anniversary of 'Songs in A Minor,'" said Rob Matousek, Executive Director-Direct to Consumer Business at American Greetings. "She is a celebrated artist for a reason – she inspires fans not just through her incredible music, but also by her joyous approach to life. We are so grateful for the way she brought her talent to the development of her SmashUp. She was intimately involved in every step, from initial storyboard to art direction and the final video. Our mission is to inspire people to connect and help them make others feel special, and Alicia's SmashUps are sure to do just that." The Alicia Keys "Your Day" SmashUp is based on her song "New Day" from her iconic 2012 album "Girl On Fire." This first release allows users to send personalized birthday greetings to one of more than 1,000 names available.

"I always wished I could celebrate birthdays and other special moments with each and every one of the people that love and support me and my music and I'm so excited that now I'm able to do just that with these incredibly special SmashUps. You are going to feel it and LOVE it!" said Keys.

SmashUps are available on www.americangreetings.com, www.bluemountain.com, and on the SmashUps apps available for
iPhone https://apps.apple.com/us/app/smashups/id1441317717 and
Android https://play.google.com/store/apps/details?id=com.smashups&hl=en_US

Follow SmashUps on Facebook, Instagram and Twitter: @ShareSmashUps

ABOUT AMERICAN GREETINGS:

American Greetings is a global leader in the large and enduring Celebrations marketplace. The company helps people celebrate holidays, each other, and all of life's special moments, in-person and online, guided by a mission to "make the world a more thoughtful and caring place every single day." American Greetings offers products wherever and however people wish to purchase them – online, in-store, or curbside pickup. Celebrations happen throughout the year, driven by traditional holidays, key milestone moments such as weddings, baby showers and graduations, as well as recurring everyday events such as birthdays and anniversaries. The company's brands include American Greetings, Papyrus, Recycled Paper Greetings, Paper Rebel, Carlton Cards, Today and Always, DesignWare party goods, and Plus Mark gift wrap and boxed cards. Its digital business unit, AG Interactive, is a leading provider of digital greetings and premium celebrations content through proprietary technology platforms and apps. Our popular digital brands include American Greetings, Blue Mountain, SmashUps™, justWink™, and Creatacard™.

ABOUT UNITED ENTERTAINMENT GROUP:

United Entertainment Group is a global entertainment, sports and lifestyle marketing agency and part of the DJE Holdings Network. UEG creates breakthrough marketing with the people, properties and platforms that shape culture, and is headquartered in New York with offices in Los Angeles, Chicago, Dallas, London, Hamburg and Tokyo. UEG was founded in 2007 and works with FORTUNE 500 companies, celebrities, athletes and leading media properties. For more information visit www.uegworldwide.com.

ABOUT ALICIA KEYS

Alicia Keys is a 15-time GRAMMY® Award-winning singer, songwriter, musician, producer, accomplished actress, New York Times best-selling author, film/television and Broadway producer, entrepreneur, and a powerful force in the world of activism. Since the release of her monumental 2001 debut album, SONGS IN A MINOR, Keys has sold over 65 million records and built an unparalleled repertoire of hits and accomplishments. Alicia has become the #1 RIAA certified Female R&B artist of the millennium with 27.5 Million worldwide certified digital sales (US) and 20 Million Album Sales (US). Her seventh studio album ALICIA was released to rave reviews in September 2020 and earned Keys her 8th #1 album on the Billboard R&B Albums chart. The first single, "Show Me Love," earned Keys a record-extending 11th #1 on the Billboard Adult R&B Songs airplay chart and was certified gold. Her follow-up platinum hit single, "Underdog," went #1 on the overall iTunes chart and became the most added song at Top 40 radio in the US upon its release. Keys released her new book "More Myself: A Journey" in March 2020 via Flatiron Books, which debuted and spent multiple weeks on The New York Times Bestseller List. Alicia recently launched her lifestyle beauty brand, Keys Soulcare, which aims to go beyond skincare to truly care for the whole self; body, mind, and spirit.

SOURCE American Greetings