American Greetings Introduces New Line of Cards Featuring Dancing Characters

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Aug 10, 2010, 09:13 ET

CLEVELAND, Aug. 10 /PRNewswire/ -- There are some things that just need to be present for a good time to be had. Friends, family, and laughter are always a great start, but few things are as enjoyable and exciting as dancing. This fun-loving act is synonymous with good times and American Greetings Corporation (NYSE: AM) wants to put that excitable spirit into the hands of all greeting card recipients this summer. To do this the company has introduced Dance Machine™, a new line of cards featuring characters with moves sure to put a smile on any face.

Combining music and motion in a hilarious new way, Dance Machine features bobble head characters that "dance" along to a festive song. These characters spring to life as soon as the greeting is opened revealing mobile arms and legs that move in perfect rhythm to the music.

"Music cards are popular with our consumers because they add that extra celebratory element, and with Dance Machine we wanted to take that to the next level," said Mary McClain, creative director of new product concepts at American Greetings. "The cards are a lot of fun because they offer that great initial surprise and then a hilarious punch line as the character wraps up their unique dance."

Consumers can find the new Dance Machine cards at participating drug chains, grocery stores and super centers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information, including store locations in your area, please visit us at www.corporate.americangreetings.com. You can also follow us on Twitter at www.twitter.com/amgreetings and on Facebook at www.facebook.com/AmericanGreetings.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com and provides a one-stop source for online graphics and animations at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation