American Greetings Introduces New Flap Happy™ Cards For Father's Day

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Jun 12, 2012, 09:17 ET

CLEVELAND, June 12, 2012 /PRNewswire/ -- As Father's Day approaches, people turn to the greeting card aisle to find the perfect way to tell dad that he's the best. After all, dad has done so much over the years to bring laughter and love into his children's lives that it's time to return the favor. That's why this Father's Day American Greetings Corporation (NYSE:AM) is introducing its newest invention, Flap Happy™, an all-new line of humor cards that really pack a punch line.

Each card in this funny new collection features three flaps on the inside that trigger a surprise sound when lifted. With everything from cute, light humor to over the top gags, Flap Happy is a great way to add some "uplifting" fun to a Father's Day celebration. Themes in this hilarious collection include beer and sausage, golf, and the ultimate mantasy cave.

"These cards are so much fun because they offer an all-new twist on the playful lift-a-flap books that we loved so much as kids," said Carol Miller executive director of new product concepts at American Greetings. "We know they'll be a big hit with dads as they lift each flap to uncover the surprise sound and enjoy the big laughs inside."

As the industry leader in greeting card inventions, American Greetings has introduced more fresh and exciting ways to celebrate birthdays and other big occasions than any other greeting card manufacturer over the past year. Incorporating brand-new twists on technology in cards with carefully written copy and celebratory artwork, the combined effect is the perfect selection of greeting cards that are sure to surprise and delight any recipient.

Consumers can find Flap Happy Father's Day cards at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information on American Greetings, please visit www.corporate.americangreetings.com. You can also follow us on Twitter at www.twitter.com/amgreetings and on Facebook at www.facebook.com/AmericanGreetings.

About American Greetings Corporation
For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.7 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation