American Greetings Introduces Greeting Cards in Support of the National Breast Cancer Foundation

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Jul 27, 2010, 09:13 ET

CLEVELAND, July 27 /PRNewswire/ -- Every day people shop the greeting card aisle in search of the perfect words that best express their feelings on both happy and difficult occasions. Unfortunately for more than 200,000 women each year, the hard times may include the diagnosis of breast cancer. That's why American Greetings Corporation (NYSE: AM) is introducing greeting cards that help consumers find the right words in both happy and tough times, all while supporting the great work of the National Breast Cancer Foundation.

Designed for women by women, this beautiful greeting card collection helps women connect with one another and share what matters most--the bonds of friendship, the sheer joy of celebrating birthdays, as well as the laughter and tears of all the ups and downs in life. This uplifting collection contains eye catching pink artwork paired with warm and heartfelt sentiments to celebrate birthdays, friendship, and thinking of you, as well as cards that speak to breast cancer by directly addressing diagnosis, treatment, and recovery in a way that offers encouragement and support. The back of each card also includes a tip for living a more healthy and happy life.

"We created beautiful birthday, friendship, and thinking of you cards, so people can support this cause that's close to so many of our hearts," said Jessica Dolce, Senior Editor and one of the program's conceptors. "We also made cards for diagnosis, treatment, and recovery to say the words that are often so hard to find, and used humor to brighten someone's day."

The National Breast Cancer Foundation strives to save lives through early detection and to provide mammograms for those in need. They work to increase awareness through education, providing diagnostic breast care services for those in need, and providing nurturing support services.

"We are honored to be working with American Greetings," says NBCF Founder & CEO, Janelle Hail. "Their breast cancer card collection inspires hope and encouragement. Through their support, NBCF is able to save lives by providing mammograms for those in need."

Consumers can find greeting cards that support the National Breast Cancer Foundation at participating drug chains, grocery stores and super centers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information, including store locations in your area, please visit us at www.corporate.americangreetings.com. You can also follow us on Twitter at www.twitter.com/amgreetings and on Facebook at www.facebook.com/AmericanGreetings.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com and provides a one-stop source for online graphics and animations at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

About the National Breast Cancer Foundation, Inc.

Recognized as one of the leading breast cancer organizations in the world, NBCF's mission is to save lives through early detection and to provide mammograms for those in need. NBCF provides Help for Today…Hope For Tomorrow® through its National Mammography Program, Early Detection Plan®, MyNBCF online social community, and innovative breast cancer educational and research programs. For more information about NBCF, visit www.nbcf.org.

SOURCE American Greetings Corporation