American Greetings Introduces Cards that Bounce to the Birthday Beat

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Aug 17, 2010, 09:13 ET

CLEVELAND, Aug. 17 /PRNewswire-FirstCall/ -- Consumers shopping the greeting card aisle for the perfect birthday greeting are looking for a fun new way to make the recipient smile and know how much they care. Sometimes this is done with a great joke, the perfect song, or a fun interactive element. Adding all of these favorite ingredients together, American Greetings Corporation (NYSE: AM) is introducing Good Vibrations™, an innovative new greeting card that takes traditional musical birthday greetings to a new level with a fun visual that moves and grooves to the music.

Perfectly combining music and movement, Good Vibrations cards feature a character or object on the inside that excitedly dances, bounces, shakes, or bops along to the music when the card is opened, surprising the recipient and adding a whole lot of fun. The unique technology, modern design elements and clever copy create an exciting card collection to jump-start any birthday celebration. With characters ranging from a baby doing the conga to a hamster disco, there is something fun for everyone and every relationship.

"We know that consumers are always looking for new and exciting ways to wish someone happy birthday that expresses their excitement for the happy occasion and recognizes the special relationship they share," said Carol Miller, executive director of new product concepts at American Greetings. "When we combined music with synchronized motion it really upped the excitement factor, creating an innovative card collection that's sure to surprise and delight anyone on their birthday."

Consumers can find Good Vibrations cards from American Greetings at participating drug chains, grocery stores and super centers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information, including store locations in your area, please visit us at www.corporate.americangreetings.com. You can also follow us on Twitter at www.twitter.com/amgreetings and on Facebook at www.facebook.com/AmericanGreetings.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com and provides a one-stop source for online graphics and animations at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation