American Greetings Innovates Kids Birthdays with Surprise Inside™

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Mar 25, 2011, 09:17 ET

CLEVELAND, March 25, 2011 /PRNewswire/ -- Nothing makes a kid feel more special than a festive birthday celebration held in their honor. For years to come they will always remember the fun times and surprises they had on their big day. Now giving an exciting birthday experience is as close as mom's favorite greeting card aisle with Surprise Inside™ from American Greetings Corporation (NYSE: AM), now available at thousands of retailers nationwide.

The cards feature a surprise gift pouch inside that the child can rip open to reveal a small treasure awaiting them. Each surprise toy coordinates with the theme of the card, ranging from princess wands and plush cupcakes to monkey finger puppets and safari maps, among others. A sticker reveals to the sender what the secret gift will be, which can be easily removed before sending.

"We know that moms love to surprise their kids with something new and so we're always working to get the most exciting and innovative products on the market right into her hands in the places she's already shopping," said Carol Miller, executive director of new product concepts at American Greetings. "Surprise Inside really brings the birthday wishes in the card to life and gives the child a fun memento of the occasion, whether it's a princess wand to grant wishes or a map to go on a backyard safari."

Consumers can find Surprise Inside greeting cards at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information on American Greetings, please visit us at www.corporate.americangreetings.com. You can also follow us on Twitter at www.twitter.com/amgreetings and on Facebook at www.facebook.com/AmericanGreetings.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation