American Greetings Helps Consumers Find the Perfect Words for Mom this Mother's Day

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Apr 26, 2010, 10:50 ET

CLEVELAND, April 26 /PRNewswire-FirstCall/ -- On Mother's Day, people flock to the greeting card aisle to help put into words the deeply felt emotions and appreciation they have for their moms. That's why greeting cards are such an essential part of commemorating her special day -- they help people express how much mom is loved and offer a lasting sentiment of thanks for all she does. This year, the new product concepts team at American Greetings Corporation (NYSE: AM) has created a new way to combine the perfect words with a personal reflection with Storytellers recordable greeting cards.

The new recordable greeting cards help consumers leverage an amazing voice recording technology by prompting them to answer a question featured on the front of each card such as, "Why am I thankful that you're my mom?" and "If I could wish just one thing for you on Mother's Day, it would be…" Recording their voice takes seconds, and can be done by simply pushing the record button inside the card and sharing their personal message.

"Any mom will tell you that the most important thing to them on Mother's Day is hearing their children tell them how much they are loved and appreciated," said Mary McClain, creative director of new product concepts at American Greetings. "This year you can give mom this gift twice with Storytellers. The beautiful greetings pair the perfect sentiment with your own personal message to offer the type of intimate connection every mom deserves."

Consumers can find the special recordable greetings for Mother's Day at participating drug chains, grocery stores and super centers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information, including store locations in your area, please visit us at www.corporate.americangreetings.com. You can also follow us on Twitter at www.twitter.com/amgreetings and on Facebook at www.facebook.com/AmericanGreetings.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a manufacturer and retailer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods, American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com and a one-stop source for online graphics and animations at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets domestically and worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation