American Greetings Goes Ga-Ga for Birthdays

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Jul 05, 2011, 09:17 ET

CLEVELAND, July 5, 2011 /PRNewswire/ -- When looking for the perfect way to celebrate a birthday, consumers look to the greeting card aisle to find a way to offer friends and family a smile on their special day. One of the easiest ways to accomplish this goal is through the innocence and adorableness of a baby. This summer American Greetings Corporation (NYSE: AM) is going ga-ga for all things birthday with a new collection of baby-filled cards that are sure to delight any recipient.

Going Ga-Ga ™ features cards with funny babies, cute babies, babies wearing crazy clothes, and babies in silly situations paired with humorous copy and grown-up personalities. Colorful word balloons add a funny voice to the spontaneous and adorable photos. In addition to traditional paper cards, the collection also includes voices, music and action through some of American Greetings most exciting technology formats including On Tap™, Dance Machine™, and Big Music™.

"Their cute little faces paired with funny copy and really cool technology adds such a great element to a birthday celebration. You instantly smile when you see them," said Carol Miller executive director of new product concepts at American Greetings. "The collection also has a really fun tropical color palette that's perfect for summer birthdays—in a nutshell, these babies rock!"

As the industry leader in innovative new greeting card formats, American Greetings has introduced more fresh and exciting ways to celebrate birthdays and other big occasions than any other greeting card manufacturer over the past year. Incorporating fresh twists on paper technology with carefully written copy and festive artwork, the combined effect is the perfect selection of greeting cards that are sure to surprise and delight any recipient.

Consumers can find Going Ga-Ga in addition to a selection of other great new innovations from American Greetings at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information on American Greetings, please visit www.corporate.americangreetings.com. You can also follow us on Twitter at www.twitter.com/amgreetings and on Facebook at www.facebook.com/AmericanGreetings.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation