American Greetings Gives Mom a Cheer with Standing Ovations™

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Apr 12, 2011, 09:17 ET

CLEVELAND, April 12, 2011 /PRNewswire/ -- Each Mother's Day people look to the greeting card aisle to find the perfect way to express love, appreciation and gratitude for all of the things mom does throughout the year. Day in and day out, she offers unconditional love and endless amounts of support and advice. That's why American Greetings Corporation (NYSE: AM) is introducing Standing Ovations™, an innovative new pop-up greeting card that gives mom a well-deserved round of applause with Mother's Day themed sights and sounds.

These 3D pop-up cards give new meaning to the term "grand opening" by utilizing high quality audio and intricate paper engineering to create an exciting, multi-sensory experience that springs to life upon opening. Beautiful illustrated scenes are bursting with fresh flowers, adorable bird houses and even a fun beach oasis. Music is triggered as well to greet mom with a gleeful musical salutation.

"We know consumers want to make a grand gesture on Mother's Day to let important moms in their lives know just how special they are, so we combined exciting paper technology with beautiful artwork into a card that really makes a statement," said Carol Miller, executive director of new product concepts at American Greetings. "As the next generation of pop-up cards, Standing Ovations really deliver a surprising treat sure to let mom know that you love and appreciate her in a big way."

Consumers can find Standing Ovations for Mother's Day at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information on American Greetings, please visit us at www.corporate.americangreetings.com. You can also follow us on Twitter at www.twitter.com/amgreetings and on Facebook at www.facebook.com/AmericanGreetings.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation