American Greetings Gets the Party Started with Turbo Button™

Action-packed greeting cards turn up the fun

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Jul 17, 2013, 09:17 ET

CLEVELAND, July 17, 2013 /PRNewswire/ -- Birthdays are a time for celebration and a great excuse to party and add some extra fun. Consumers looking for a way to create more excitement for an individual's special day can now look to the greeting card aisle for messages of birthday wishes combined with special effects guaranteed to turn up the festivities. American Greetings Corporation (NYSE: AM) is introducing its newest innovative line of greeting cards, Turbo Button™, a surprising collection that features lovable characters who dance to music.

Turbo Button is a funny new line of music and motion cards showcasing dancing characters that the receiver controls. When they open the card the party starts, and when it's time to change up the fun, they just have to push the actual Turbo Button again and again to speed up (or slow down) the sound and motion to hilarious effect. With funny copy, quirky characters, and loads of play value, Turbo Button is a quick way to add some laughs to your next big occasion. Dancing characters include a kitty, monkey, wrestler and hamster.

"We are excited to bring consumers a new, and amusing, way to deliver birthday wishes," said Carol Miller, vice president, corporate innovation at American Greetings. "Turbo Button takes any birthday celebration to the next level as soon as you open the card, hear the music and control how fast, or slow, these funny characters dance."

As the industry leader in greeting card inventions, American Greetings has introduced more than 100 new greeting card formats under the Inventions brand, offering the ultimate selection of exciting, new-to-the world ways to celebrate birthdays and other happy occasions. Incorporating brand-new twists on technology in cards with carefully written copy and celebratory artwork, the combined effect is the perfect selection of greeting cards that are sure to surprise and delight any recipient.

Consumers can find Turbo Button™, in addition to a great selection of fresh and inspiring cards from American Greetings, at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information on American Greetings, please visit www.corporate.americangreetings.com. You can also follow American Greetings on Twitter, Facebook, YouTube and Pinterest.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the AG Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.9 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation