American Greetings Digital Slideshow Cards Bring Mother's Day Greetings to Life

Both pre-loaded and customizable LCD Mother's Day greetings now available

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May 02, 2011, 01:17 ET

CLEVELAND, May 2, 2011 /PRNewswire/ -- On Mother's Day consumers look to the greeting card aisle to help them express the depth of their feelings for their moms and other important mothers in their lives. In order to help them celebrate the relationship they share in a unique and exciting way American Greetings Corporation (NYSE: AM) is introducing digital slideshow cards for Mother's Day. Available in both preloaded and customizable versions, each card features full-color LCD displays, high quality audio, and multi-image slideshows set to music.

In the customized version, up to 50 photos can be uploaded through a self-contained 1" retractable USB cord and spring to life on the 1.8" LCD screen. Instrumental music and the customized slideshow play automatically each time the card is opened. The card is rechargeable and does not require software installation, which makes it easy to create and the perfect keepsake for years to come.

A preloaded version sets the tone for Mother's Day greetings with bright and cheerful images that match each card's theme. One card set to the tune of "The Way You Do The Things You Do" shows images of all of the fun, loving things that moms do; another card shows a momma bird taking a colorful journey through a park and returning to her nest to the tune of "What a Wonderful World."

"Mother's Day is all about celebrating the connection between mother and child and this slideshow helps people to bring that relationship to life," states Carol Miller executive director of new product concepts at American Greetings. "Whether it's with our selection of inspirational images or a carefully chosen slideshow of your personal photos, our LCD digital slideshow cards offer a whole new type of greeting card experience."

As the leader in LCD enhanced greeting cards, American Greetings was the first to bring this technology to the greeting card aisle. The patented innovation gave consumers a new way to celebrate and upload photos into a digital slideshow card that was well received by consumers. This expanded card selection now offers consumers the opportunity to express and connect in amazing new ways on Mother's Day.

Consumers can find both versions of the digital slideshow card at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information on American Greetings, please visit www.corporate.americangreetings.com. You can also follow us on Twitter at www.twitter.com/amgreetings and on Facebook at www.facebook.com/AmericanGreetings.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation