American Greetings Debuts Video eCards

Singing Greetings Feature Personalized Lyrics and Performing Characters

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Feb 19, 2014, 09:17 ET

CLEVELAND, Feb. 19, 2014 /PRNewswire/ -- These days, our options for communicating are endless. We can write and send paper notes and cards, make phone calls and send texts to say hello or happy birthday and even video chat to see special moments live or talk to those who live far away. Therefore, to ensure consumers have the same boundless choices to send greetings, American Greetings has created unique and entertaining video ecards that can be personalized for loved ones to celebrate their special day. Among the selection of eight innovative designs that honor a multitude of occasions, including birthday, Father's Day, romance and Christmas, you can delight your loved ones with everything from "Birthday Yodel" and "Shout Out for Dad" to "Let's Get Funky" and "Slice of Paradise," a brand new video ecard that launched in January.

With video ecard greetings, you can send a funny birthday song that sings lyrics written specifically for the birthday boy or girl. Send Dad a video for Father's Day that sings about his funny characteristics, or send your husband or wife an animated video that talks about their best qualities — written just for them! All you have to do is select from a wide variety of choices what you want your custom song lyrics to say — from the name of your recipient to their favorite hobbies and foods. Select the preview to see your video ecard greetings in action before emailing or posting your finished video ecards.

For easy delivery, video ecards can be sent via email, direct to mobile or to Facebook. These video ecards are included in your AmericanGreetings.com membership ($3.99 monthly for a monthly membership, $19.99/year for a yearly membership, $29.99 for a 2-year membership). They are also free with a 7-Day Free Trial Membership.

"Video ecards are new singing greetings where the sender gets to pick the lyrics," said Eliza Wing, director of digital brands at American Greetings. "Just select a name (from roughly 1,000 names), and three additional personalizations from drop-down menus, and our technology will create a custom song you can share!"

Consumers can find video ecards at http://www.americangreetings.com/ecards/video-ecards and a great selection of fresh and inspiring cards from American Greetings, at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information on American Greetings, please visit www.corporate.americangreetings.com. You can also follow American Greetings on Twitter, Facebook, YouTube and Pinterest.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the AG Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.9 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

Video: http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-CL66529-20140219-01.mp4

SOURCE American Greetings Corporation