American Greetings Creates Surprise Endings with Grand Finale™

Innovative new card collection features storytelling messages

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Jun 26, 2013, 09:17 ET

CLEVELAND, June 26, 2013 /PRNewswire/ -- Birthdays create new sparks of energy and added excuses to party. They also provide the perfect opportunity to offer personal wishes through a greeting card. Consumers can easily create a lasting birthday memory for their favorite birthday boy or girl with musical entertainment. To bring added birthday cheer this season, American Greetings Corporation (NYSE: AM) is introducing Grand Finale™, a new line of cards that are celebratory, storytelling and unexpected.

Reveal the happy with Grand Finale, an innovative new card line that truly tells a story. Each card in this whimsical collection features a warm, heartfelt message that is revealed by opening a series of hidden panels on the inside. Wishes unfold line-by-line and the journey ends when the final panel is opened, triggering a surprise song that's sure to leave you smiling.

"When consumers search for the right birthday card for their loved ones, they want to be sure it's special and unique," said Carol Miller, vice president, corporate innovation at American Greetings "As recipients open each panel and unveil the surprising reveal, they will find that Grand Finale offers a gift within the card, therefore, making every birthday memorable."

As the industry leader in greeting card inventions, American Greetings has introduced more than 100 new greeting card formats under the Inventions brand, offering the ultimate selection of exciting, new-to-the world ways to celebrate birthdays and other happy occasions. Incorporating brand-new twists on technology in cards with carefully written copy and celebratory artwork, the combined effect is the perfect selection of greeting cards that are sure to surprise and delight any recipient.

Consumers can find Grand Finale™, in addition to a great selection of fresh and inspiring cards from American Greetings, at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information on American Greetings, please visit www.corporate.americangreetings.com. You can also follow American Greetings on Twitter, Facebook, YouTube and Pinterest.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the AG Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.9 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation