American Greetings Creates Lasting, Loving Birthday Keepsakes with Impressions on the Heart™

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Oct 21, 2011, 09:17 ET

CLEVELAND, Oct. 21, 2011 /PRNewswire/ -- A birthday card is more than a birthday wish--it is a tangible expression of a special relationship and a happy occasion. It not only lets the recipient know that they are thought of, cared for, and loved, but also acts as a beloved memento for years to come. That's why American Greetings Corporation (NYSE: AM) is now introducing a new way to give a meaningful keepsake with Impressions on the Heart™, a beautiful collection of greeting cards that offer an elegant addition to any birthday celebration.

Each card in the Impressions on the Heart collection displays beauty, elegance, and warmth all wrapped up with a ribbon. These cards utilize an innovative new high-quality paper that actually changes color during the embossing process, creating an intricate, color-enhanced design that adds a luxurious feel to any celebration. Paring this innovation in paper with touching, heartfelt copy and coordinating foil-lined envelopes, this card line creates a lasting keepsake of a special birthday. Special card themes include butterflies, flowers, balloons, beaches, cakes, and cherry blossoms.

"Impressions on the Heart cards radiate beauty, warmth, and love which really makes them stand out as something special," said Carol Miller, executive director of new product concepts at American Greetings. "The richness and feeling behind these cards make this collection a precious memory and memento of the occasion and relationship. Every time they pick up this card, they'll always remember how they felt on their big day."

As the industry leader in innovative new greeting card formats, American Greetings has introduced more fresh and exciting ways to celebrate birthdays and other big occasions than any other greeting card manufacturer over the past year. Incorporating brand-new twists on technology in cards with carefully written copy and celebratory artwork, the combined effect is the perfect selection of greeting cards that are sure to surprise and delight any recipient.

Consumers can find Impressions on the Heart™ in addition to a great selection of fresh and inspiring cards from American Greetings at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information on American Greetings, please visit www.corporate.americangreetings.com. You can also follow us on Twitter at www.twitter.com/amgreetings and on Facebook at www.facebook.com/AmericanGreetings.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation