American Greetings Celebrates Moms Everywhere With New Mother's Day Cards by Kathy Davis

CLEVELAND, April 19, 2011 /PRNewswire/ -- Each Mother's Day consumers look to the greeting card aisle to express affection and appreciation for the positive roles their moms and all "mom" friends and family play in their lives. Consumers looking for uplifting, distinctive messages filled with joy need look no further than the new collection of Kathy Davis cards for Mother's Day from American Greetings Corporation (NYSE: AM).

The Kathy Davis collection of Mother's Day cards celebrates moms everywhere - mothers, grandmothers, sisters, and friends - with a collection of heartfelt, beautifully rendered cards. Drawing much of her inspiration from nature and using her signature watercolors to capture its beauty, each card springs to life with vibrant colors and images of spring sunshine and beautiful flowers. Coordinating Kathy Davis gift packing can also be found in select retail locations in order to offer the perfectly coordinated gift for mom.

"Kathy Davis' stunning artwork and intimate understanding of the relationship between parent and child creates a distinctive Mother's Day card collection that celebrates life, love, and our most precious relationships," said Kelli Snowgold, Kathy Davis brand manager at American Greetings. "Her words express love and appreciation and her artwork perfectly complements this wonderful celebration of motherhood."

As a mother of two children, Davis' personal journey through motherhood shaped her experiences, has given her life joy, and offered her a unique perspective on writing Mother's Day cards that honor wonderful moms everywhere with heartfelt sentiments of admiration and appreciation. She also credits her own mother, who at 93 years old still inspires her with wisdom, grace, and her positive outlook on life.

"It's important for me to write Mother's Day cards that honor all of the wonderful moms in our lives with genuine sentiments of love and thanks to make them feel as special as they are," said Kathy Davis. "They key was staying authentic, putting myself in other people's shoes and imaging what they would want to say—straight from their own hearts."

Shoppers can find all of the newest Mother's Day cards by Kathy Davis at participating drug chains, grocery stores and super centers nationwide, as well as in American Greetings and Carlton Cards retail stores. In addition to paper greeting cards, there are also special Kathy Davis Mother's Day e-cards to offer more ways to celebrate moms everywhere available on AmericanGreetings.com. For more information, including store locations, please visit www.corporate.americangreetings.com. You can also follow American Greetings on Twitter at www.twitter.com/amgreetings and on Facebook at www.facebook.com/AmericanGreetings.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

About Kathy Davis Designs, Inc.

Touching more than 100 million consumers annually, Kathy Davis is one of the world's leading and most respected designers.  Davis manages an extensive portfolio of more than 30,000 designs, acting as Chief Executive Officer and Chief Visionary Officer of the Horsham, PA. – based company that bears her name.  Kathy's brand promise to "Scatter Joy" defines both her work and the mission of her company.  Kathy Davis Designs, Inc. now operates under three brand names:  "Kathy Davis," "The Studio at Kathy Davis," and "Portfolio – Kathy Davis Studios."  For more information, please visit www.kathydavis.com.

SOURCE American Greetings Corporation