American Greetings Celebrate Big Time™ Birthdays

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Jul 13, 2011, 09:37 ET

CLEVELAND, July 13, 2011 /PRNewswire/ -- Birthdays celebrate more than just the anniversary of one's birth--they're the one day a year set aside to make someone feel special for who they are, share a smile, and offer them good wishes for the year ahead. That's why American Greetings Corporation (NYSE: AM) is introducing Celebrate Big Time™, a selection of larger than life, multisensory birthday cards that offer friends and family a well-deserved round of applause on their big day.

This collection features a unique mix of three exciting, greeting card formats in all-new themes designed to give them a big birthday smile. Giving new meaning to the term "grand opening," Standing Ovations are oversized 3D pop-up cards that spring to life upon opening with high quality audio and intricate paper engineering. Also included in the Celebrate Big Time collection are the popular Big Music™ oversized sound cards and the high-definition lenticular cards 3D Wishes™.

"People love to delight loved ones on their birthdays and Celebrate Big Time offers some great ways to surprise them with a grand gesture," said Carol Miller, executive director of new product concepts at American Greetings. "As dazzling as they are delightful, the cards available through Celebrate Big Time will earn a big round of applause and offer a birthday card experience they won't soon forget."

As the industry leader in innovative new greeting card formats, American Greetings has introduced more fresh and exciting ways to celebrate birthdays and other big occasions than any other greeting card manufacturer over the past year. Incorporating fresh twists on paper technology with carefully written copy and festive artwork, the combined effect is the perfect selection of greeting cards that are sure to surprise and delight any recipient.

Consumers can find Celebrate Big Time in addition to a selection of other great new innovations from American Greetings at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information on American Greetings, please visit www.corporate.americangreetings.com. You can also follow us on Twitter at www.twitter.com/amgreetings and on Facebook at www.facebook.com/AmericanGreetings.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation