American Greetings Calls Attention to Dad with Father's Day Hyper Buttons™

News provided by

May 19, 2011, 09:17 ET

CLEVELAND, May 19, 2011 /PRNewswire/ -- People everywhere love to tell the world loud and proud that they think their dad is the best—almost as much as dad likes to hear it. This Father's Day American Greetings Corporation (NYSE: AM) is introducing an all-new way to accomplish this goal with Hyper Buttons, cards with an innovative wearable button that allows dad to proudly display his claim to fatherly fame.

Each card in this bright and cheerful line features a large button that the recipient can remove and wear proudly. Equal parts fun and Father's Day-fashionable, the buttons attached to each card are outfitted with music or sound and include enhanced light technology that allows dad to keep his button flashing all day long. Designs declare their status as the greatest dad ever, the coolest grandpa, or even announce their beer tasting or golf skills.

"We often forget to thank dad for all that he does, so Hyper Buttons are a great way to really call attention to our favorite unsung hero in a way that's fun and lighthearted," said Carol Miller executive director of new product concepts at American Greetings. "He'll be proud to add this festive button to his Father's Day attire because it tells the world that he's an important dad who is loved."

Consumers can find Hyper Button Father's Day cards at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information on American Greetings, please visit www.corporate.americangreetings.com. You can also follow us on Twitter at www.twitter.com/amgreetings and on Facebook at www.facebook.com/AmericanGreetings.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation