American Greetings Brings Big Birthday Smiles With WHOOAAAH WISHES™

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Sep 23, 2011, 09:17 ET

CLEVELAND, Sept. 23, 2011 /PRNewswire/ -- Every birthday boy or girl wants to feel special on their big day, which is why sending a unique birthday card is such a popular way to share happy wishes. Few things are more satisfying than knowing that the perfect birthday card will fill the room with big birthday smiles. To help make friend's and family's birthday wishes come true, American Greetings Corporation (NYSE: AM) is introducing yet another way to surprise them with Whooaaah Wishes™, an innovative collection of greeting cards.

Experience a whole new kind of technology card with the Whooaaah Wishes card collection. This innovative telescoping card extends a regular sized greeting card into a fun displayable keepsake. The cards extend up to four times their original size and feature corresponding sound or music when the card is pulled out of the base. Fun birthday themes include princesses, horses, trains and flowers.

"Whooaaah Wishes really stand out as something special in the card aisle—the pairing of sound with these expandable cards make them a fun displayable keepsake that's sure to surprise and delight the birthday boy or girl with something really unique," said Carol Miller, executive director of new product concepts at American Greetings. "This creative and playful one-of-a-kind concept makes a BIG statement at your next birthday celebration."

As the industry leader in innovative new greeting card formats, American Greetings has introduced more fresh and exciting ways to celebrate birthdays and other big occasions than any other greeting card manufacturer over the past year. Incorporating brand-new twists on technology in cards with carefully written copy and celebratory artwork, the combined effect is the perfect selection of greeting cards that are sure to surprise and delight any recipient.

Consumers can find Whooaaah Wishes in addition to a selection of other great new innovations from American Greetings at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information on American Greetings, please visit www.corporate.americangreetings.com. You can also follow us on Twitter at www.twitter.com/amgreetings and on Facebook at www.facebook.com/AmericanGreetings.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation