American Greetings Brightens Up Mother's Day with Lightscapes™

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May 11, 2012, 08:10 ET

CLEVELAND, May 11, 2012 /PRNewswire/ -- Mother's Day is all about taking the time to tell mom how much she is loved and appreciated. That's why so many people turn to the greeting card aisle to find the perfect way to recognize mom for everything she does throughout the year. In order to help celebrate moms and grandmas everywhere in a unique and exciting way, American Greetings Corporation (NYSE:AM) is introducing its latest greeting card invention, Lightscapes™, for Mother's Day.

Each card in this beautifully illustrated collection features a hidden panel inside. When pulled out, a dazzling display of nearly 100 points of sparkling light is triggered as complementary music plays. Warm, heartfelt messages complete the connection and create a Mother's Day card experience that's sure to brighten any mom's day. Designs include a sparkling rainbow, butterflies and flowers, and hearts.

"On Mother's Day, we know our consumers love to find a card that's just as special and unique as mom herself," said Carol Miller, executive director of new product concepts at American Greetings. "Our new Lightscapes cards reveal an unexpected show of lights and music which are bound to create a lasting impression."

As the industry leader in greeting card inventions, American Greetings has introduced more fresh and exciting ways to celebrate birthdays and other big occasions than any other greeting card manufacturer over the past year. Incorporating brand-new twists on technology in cards with carefully written copy and celebratory artwork, the combined effect is the perfect selection of greeting cards that are sure to surprise and delight any recipient.

Consumers can find Mother's Day Lightscapes cards at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information on American Greetings, please visit www.corporate.americangreetings.com. You can also follow us on Twitter at www.twitter.com/amgreetings and on Facebook at www.facebook.com/AmericanGreetings.

About American Greetings Corporation
For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation