American Greetings and Target Showcase Taylor Swift Greeting Cards

New Collection of Cards Exclusive to Target Beginning September

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Sep 02, 2010, 09:17 ET

CLEVELAND, Sept. 2 /PRNewswire/ -- Those looking to add to their Taylor Swift greeting card collection can now head to the nearest Target for the latest cards written and inspired by Taylor Swift for American Greetings Corporation (NYSE: AM). On the back of every card, a numbered butterfly icon helps card enthusiasts and fans alike collect all of the latest greetings. Now through early November, fans can capture butterfly numbers 56-73, 18 cards total, only in the Target greeting card aisle.

Keeping with the "traditional with a twist" look that fans love, the latest selection provides birthday greetings featuring yummy cupcake and ice cream treats, and friendship cards that speak about the best days being spent with someone we love. The collection is exclusive to Target and is just in time for Taylor's highly anticipated third album release on October 25, 2010.

"We love how the butterfly icons have caught people's attention," states Lindsay Kalback from Taylor Swift's brand management team at American Greetings. "We hear from people all the time that they're looking for a specific number and are inquiring where to buy them, and now they have even more of an opportunity to find them at retail. The 18 cards that are in Target are sure to keep these greeting cards enthusiasts happy as they continue to feature Taylor's words and emotions, which are so honest and relatable, making them perfect for sharing with all of the special people in their lives."

The Taylor Swift greeting card collection can be found at select American Greetings' retail partners throughout the United States, Canada, Mexico, the United Kingdom and online at americangreetings.com. By fall 2010 products will be sold in the Australia, New Zealand, and US military bases worldwide.

For more information, including store locations in your area, please visit us at www.corporate.americangreetings.com. You can also follow us on Facebook at www.facebook.com/AmericanGreetings and on Twitter at www.twitter.com/amgreetings.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com and provides a one-stop source for online graphics and animations at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

ABOUT TAYLOR SWIFT

Taylor Swift is a four-time GRAMMY winner, the top-selling digital artist in music history, has had singles top both the Country and Pop radio charts, and had the #1 best-selling album in any genre of music in both 2009 and 2008. This year, at the age of 20, she became the youngest artist in history to win the music industry's highest honor, the GRAMMY Award for Album of the Year. Also at the 2010 GRAMMYs, she took home the awards for Country Album of the Year, Best Country Song, and Best Country Female Vocal Performance. Her 6x-Platinum FEARLESS album is the most awarded album in Country music history.

Taylor will release her third studio album, SPEAK NOW, on October 25th of this year.

In 2009, she was named Artist of the Year at the American Music Awards, and also became the youngest artist in the 43-year history of the Country Music Association to be awarded country music's top prize when she took home the CMA Award for Entertainer of the Year.

Taylor, whose career record sales now top 13 million albums and 25 million song downloads, currently holds the Billboard all-genre records for most first-week downloads by a female artist, for the longest charting album of this century and for most Top 20 debuts in a calendar year, as well as the Billboard record for the largest overall airplay audience for a country-based act. Taylor's 40-date FEARLESS 2010 North American tour sold out arenas and stadiums in 32 cities in 26 states and provinces in the US and Canada.

SOURCE American Greetings Corporation