American Cancer Society and Katie Couric Partner With MediaPlanet to Publish One of the Largest Cancer Awareness Campaigns in US History

CHICAGO, Sept. 24 /PRNewswire/ -- On Friday, September 24th, MediaPlanet published one of the largest Cancer Awareness reports distributed to millions with the help of American Cancer Society, Katie Couric, Stand Up To Cancer, leading physicians, researchers, and many more.  

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American Cancer Society Describes How We Are Winning the War:

For the past 20 years prevention and early detection has helped to avert approximately 767,000 cancer deaths. To put this in perspective, if Soldier Field, Wrigley Field, U.S. Cellular Field and the United Center were all filled to capacity, this would total only about 165,000 people.

The American Cancer Society's screening guidelines are an important complement to healthy behaviors and screening tests to help detect cancers at an earlier stage, before symptoms are evident and when treatment is most effective. Cancer screening tests can reduce deaths from cancers of the skin, colon and rectum, breast, cervix, prostate, uterine, mouth and throat.

Katie Couric's Fight Against Colon Cancer

Still reeling from the loss of her husband, John Paul (Jay) Monahan III, who lost his life to colon cancer at the age of 42, Katie Couric launched a crusade for early colon cancer screening. In March of 2000, together with the Entertainment Industry Foundation (EIF), Couric established the National Colorectal Cancer Research Alliance (NCCRA), which is dedicated to the eradication of colon cancer through both increased awareness and research funding. "We have been able to accomplish a lot in the ten years since we established the NCCRA, but we still have miles to go in terms of awareness. Many people still aren't aware that there are screening procedures that can save lives," she notes.

MediaPlanet's Report

With the help of the American Society of Colorectal Surgeons, ARUP Laboratories, Colon Cancer Alliance, C3, Colon Cancer Foundation, Crohns and Colitis Foundation of America, Edward Cancer Center, Entertainment Industry Foundation (EIF), HemClear, Ingalls Health System, National Colorectal Cancer Research Alliance, Sirtex, THD America, ThermaSolutions, University of Chicago Medical Center, and Vista Health System MediaPlanet published one of the largest distributed annual Cancer Awareness reports in US History.

To view this report CLICK HERE or click the link below:  http://tribads.chicagotribune.com/jump_pages/mediaplanet/0910/images/oncology.pdf

MediaPlanet creates focused reports on specific business, healthcare, technology or consumer topics.

For more information go to www.MediaPlanet.com or call 312-337-4000.

SOURCE MediaPlanet