American Beverage Corporation Dives Into Flavored Water Category with New HUG Water

New HUG Water Available in Three Flavors in a Convenient Resealable Sport-Top Bottle

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Oct 06, 2014, 02:50 ET

VERONA, Pa., Oct. 6, 2014 /PRNewswire/ -- Consumers have spoken and American Beverage Corporation (ABC) has answered. In an effort to help kids get the hydration they need with a taste they will love, ABC, the maker of Little Hug Fruit Barrels, has launched a brand extension consisting of three new flavored water products. New HUG Water with electrolytes is available in Tropical Punch, Glacier Grape and Berry Ice flavors and boasts many product features that both parents and kids will enjoy.

American Beverage Corporation has launched all new HUG Water flavored water available in three flavors. (PRNewsFoto/American Beverage Corporation) (PRNewsFoto/American Beverage Corporation)

New HUG Water with electrolytes is available in Tropical Punch, Glacier Grape and Berry Ice flavors and boasts many product features that both parents and kids will enjoy. (PRNewsFoto/American Beverage Corporation) (PRNewsFoto/American Beverage Corporation)

HUG Water was developed specifically for kids, with refreshing fruit flavors and electrolytes in a 10oz size-just the right amount to help kids stay hydrated. (PRNewsFoto/American Beverage Corporation) (PRNewsFoto/American Beverage Corporation)

In recent years, consumer demand has increasingly turned to bottled and flavored waters, particularly as parents see the need for less sugary options for children. With this consumer trend in mind and the desire to create a tasty, healthier alternative that would be desirable to kids, ABC has introduced HUG Water.

"We're extremely excited to be launching HUG Water," said Sunita Adams, Vice President of Marketing at American Beverage Corporation. "We developed HUG Water specifically for kids, with refreshing fruit flavors and electrolytes in a 10 oz. size—just the right amount to help kids stay hydrated. Plus, parents will appreciate that the product contains no artificial colors, has only 10 calories per bottle, is a good value and has a convenient sport-top making it a great option for the lunchbox or for game time."

All new HUG Water offers the following benefits:

Contains electrolytes
No artificial colors (clear product)
10 calories per 10 oz. bottle
10 oz. PET bottle with resealable sport top
Gluten free
Good value (retail price is $1.99 - $2.49 for six 10 oz. sport-top bottles)
Conveniently available in the juice aisle

For more information about HUG Water products, please visit littlehug.com and follow the Little Hug Fruit Barrels brand on Facebook or Pinterest.

About Little Hug Fruit Barrels
Introduced in 1974, Little Hug Fruit Barrels have been a favorite for kids and parents for four decades. The 8 oz. fruit drink, with its iconic barrel-shaped bottle and foil cap, was the first single-serve kids' drink on the market. Little Hug Fruit Barrels are available in 20 and 40-count variety packs and are sold in grocery stores, mass merchandisers and warehouse clubs across the U.S. Little Hug Fruit Barrels are a brand of American Beverage Corporation. For more information, please visit www.littlehug.com.

About American Beverage Corporation
American Beverage Corporation (ABC) is a diversified beverage company that is part of the Dutch food group, Royal Wessanen, and is headquartered in Verona, PA.

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SOURCE American Beverage Corporation