American Airlines Launches Mobile Million Sweepstakes for Android to Highlight Its New Android App

FORT WORTH, Texas, March 30, 2011 /PRNewswire/ -- American Airlines is launching the Mobile Million Sweepstakes for Android to celebrate its recently launched Android application (this follows American's 2010 Mobile Million Sweepstakes for iPhone). The sweepstakes rewards one grand-prize winner with one million American Airlines AAdvantage® miles. In addition, American will give one Barnes & Noble NOOK Color™ every day for 30 days to 30 lucky winners – all for simply downloading the free app.

To enter the sweepstakes, which runs through April 28, 2011, customers simply install and launch the app on their Android devices, watch the video and register through the pop-up that appears. Customers who currently have the American Airlines app on their Android devices can still enter the sweepstakes by updating the app, and non-Android users may enter the sweepstakes via an alternate online entry form. Additional entries can be made by sharing the sweepstakes with a friend via email.

"Mobile technology is of growing importance to our customers, and can improve a customer's travel experience by putting control of the flow of information right in the customer's hands," said Rick Elieson, Managing Director – American Airlines Interactive Marketing. "We know our customers rely heavily on their mobile devices when they travel, and beyond checking in or getting gate information, it is increasingly the way in which customers connect with American Airlines. The Mobile Million Sweepstakes is a great way to highlight the capabilities of our newest mobile app while giving customers the opportunity to win some terrific prizes."

A promotional video that showcases benefits of the Android app will be featured inflight the entire month of April. To watch the video and learn about the Mobile Million Sweepstakes for Android, including terms and conditions, please visit www.aa.com/androidpromo.

Please note:  only United States residents are eligible to enter the Mobile Million Sweepstakes, and some features within American's Android app are applicable only within the U.S.

About American Airlines

American Airlines, American Eagle and AmericanConnection® serve 250 cities in 50 countries with, on average, more than 3,600 daily flights. The combined network fleet numbers more than 900 aircraft. American's award-winning website, AA.com®, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines fares are also available through Kayak.com and Priceline.com, as well as thousands of travel agencies worldwide. American Airlines is a founding member of the oneworld® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve approximately 900 destinations with more than 9,000 daily flights to 145 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com, We know why you fly and AAdvantage are trademarks of American Airlines, Inc. (NYSE: AMR)

Current AMR Corp. releases can be accessed on the Internet.

The address is http://www.aa.com

SOURCE American Airlines

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