American Airlines Launches AAdvantage 'Mystery Miles' Promotion

FORT WORTH, Texas, Feb. 22, 2011 /PRNewswire/ -- To celebrate the recent launch of social media channels dedicated to earning miles in the AAdvantage® program, American Airlines is launching the AAdvantage "Mystery Miles" promotion. Through March 31, 2011, members can simply "like" the AAdvantage program on Facebook at facebook.com/AAdvantage and quickly earn between 100 and 100,000 miles. The actual number of miles members will earn is the mystery.

When members visit the AAdvantage Facebook page, click the Mystery Miles tab and enter their AAdvantage number, they will be taken on a "Mystery Miles Journey." The journey will end with a randomly generated mileage amount between 100 and 100,000 AAdvantage miles, which will be deposited into their AAdvantage account within 3-5 business days.

"The opportunities to reward our customers through these new dedicated social media channels are endless and we're delighted to find fresh and innovative ways to connect with our loyal members," said Maya Leibman, President – AAdvantage Loyalty Program. "Just the click of a mouse lets our members earn miles towards their next getaway or dream vacation. Everyone's a winner – and what's not to 'like' about that?"

The AAdvantage Facebook and Twitter channels are the first social media channels dedicated to earning miles with a U.S. airline loyalty program. The channels are designed to regularly share with members various ways to increase their mileage balance, and encourage them to share their methods of earning miles.

During the promotion, members are also encouraged to become followers of the @AAdvantage Twitter handle. For more information about the AAdvantage program, visit www.aa.com/aadvantage, or to enroll in the program, visit www.aa.com/enroll.

About the AAdvantage® Program

The AAdvantage program was the first frequent flyer program.  Established in 1981, the program now has more than 66 million members.  Members can earn miles at more than 1,000 participating companies, which include 27 hotel chains representing more than 60 brands, more than 20 airlines, eight car-rental companies, 11 financial companies, and over 500 brand name retailers.  In addition, members can earn miles when making purchases with one of more than 100 affinity card products in over 40 countries.  In 2010, AAdvantage members redeemed more than 165 billion miles to claim just fewer than 7.2 million awards for flights, upgrades and car rentals. For more information and a listing of AAdvantage program participating companies, visit www.aa.com/aadvantage.  

About American Airlines

American Airlines, American Eagle and AmericanConnection® serve 250 cities in 40 countries with, on average, more than 3,400 daily flights. The combined network fleet numbers more than 900 aircraft. American's award-winning AA.com® website provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve approximately 750 destinations in nearly 150 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com and AAdvantage are trademarks of American Airlines, Inc. (NYSE: AMR)

Current AMR Corp. releases can be accessed on the Internet.

The address is http://www.aa.com

SOURCE American Airlines

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