America Picks Right TWIX As Favorite TWIX Of 2016®

HACKETTSTOWN, N.J., Sept. 6, 2016 /PRNewswire/ -- Today, Mars Chocolate North America announced Right TWIX^® has been named America's favorite TWIX^®. Based on a nationwide taste challenge, fans picked Right TWIX^® to take the title of 'Official TWIX^® of 2016.'

Throughout the year, fans have taken the completely "impartial" taste challenge by picking up a TWIX^® and casting their ballot using #RightTWIX or #LeftTWIX on social media. (With Right TWIX^®'s cascading caramel on cookie, cloaked in chocolate, fans clearly made the right choice.) Fans were also invited to Taste and Vote throughout the Spring and Summer at various music festivals and events across the country.

"Both TWIX^® were put to the ultimate test this year when the brand distributed millions of special Taste & Vote packs, encouraging fans to pick their favorite side," said Allison Miazga-Bedrick, TWIX^® Brand Director, Mars Chocolate North America. "To celebrate the win, we will be creating a limited supply of Right TWIX^® only celebratory packs that will be sampled with fans."

Right TWIX^® would like to thank all the fans that made the right choice and plans to celebrate the win through the rest of the year. Left TWIX^® is calling for a recount of the votes, declaring an error was made in the final count. Right TWIX^® knows that the customer is always right and is ignoring the accusation. Left TWIX^® is already preparing for an epic comeback next year.

Digital video ads were created by BBDO New York. View the videos on the TWIX^® YouTube Channel at https://www.youtube.com/twix, or at www.twix.com.

About Mars, Incorporated
In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company.  In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of  building a business based on the objective of creating a "mutuality of benefits for all stakeholders" – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, BANFIELD® Pet Hospital, CESAR®, SHEBA®, DREAMIES® and NUTRO®; Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® and LIFESAVERS® mints.  Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA® and WISDOM PANEL®.

For more information, please visit www.mars.com.  Follow us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars, linkedin.com/company/mars.

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SOURCE Mars Chocolate North America

Related Links

http://www.twix.com