Amazon Dominates as #1 Shopping App Among Smartphone Users in U.S., While Flipkart Establishing Similar Stronghold in India

SEATTLE, April 22, 2015 /PRNewswire/ -- While Amazon is winning the battle for smartphone shoppers in America, it has yet to achieve the same dominance in at least ten other countries internationally. This is the key finding of a monthly report from Informate Mobile Intelligence that tracked and measured consumer use of smartphones in 12 countries during February 2015. A full copy of the report can be viewed online at http://informatemi.com/blog/?p=188

The new report reveals shopping apps as having the highest penetration in the U.S. at 60 percent followed by India at 46 percent. The other 10 countries measured, by comparison, only had a median reach of about 18 percent.

"Amazon is the number-one shopping app in the U.S. and by quite a margin," said Informate CEO Will Hodgman. "Amazon's reach among American consumers was 34 percent during the period – more than the combined reach of the number two and three ranked shopping apps – Walmart and eBay. Yet, in ten of the other eleven countries measured, Amazon has yet to show similar command as it competes with more local players.  For example, Flipkart was the most used shopping app in India with a 27 percent reach followed by Snapdeal at 19 percent and then Amazon at 12 percent."

Other Top Line Findings from Report

Consumers in the U.S. and India are Spending the Most Time on Shopping Apps:
During the month of February, the average American with a smartphone spent 93 minutes  on shopping apps. India ranked second at 48 minutes.

American Women Driving Consumer Adoption of Shopping Apps: Women in the U.S. spent an average of 117 minutes accessing shopping apps during the month compared to 68 minutes by U.S. men and 49 and 44 minutes respectively, by men and women in India.

Reach of Mobile Payment Apps Largest Among Smartphone Shoppers in U.S. and India: 48 percent of shoppers in the U.S. and 46 percent in India used mobile apps to make payments.

Google and Facebook Have Cornered the Market on Top 10 Smartphone Apps: Google properties make up at least six of the top 10 smartphone apps accessed across all countries. Facebook properties, including Facebook Messenger, WhatsApp and Instagram account for the rest. Non-Facebook and non-Google apps are mainly local Chat/VOIP apps such as LINE in Thailand and BBM in Indonesia.

The International Smartphone Mobility Report provides marketers, telecoms, OEMs, and developers with an unparalleled look at how consumers are using their smartphones in growing global markets including the U.S., India, Indonesia, Malaysia, the Philippines, South Africa, Brazil, Mexico, Argentina, Thailand, Turkey and Qatar.

Each edition of the monthly report includes key usage measurements and analysis that includes: overall smartphone usage and data consumption by country; overall engagement and reach; most-popular activities including gaming, video, and texting; share of time spent on key genres including utilities, surfing, chat and VOIP, calls; top apps; top properties accessed by reach; and other relevant monthly data. 

Informate has assembled consumer panels in 12 countries via the distribution of a free utility app called Data Diary. Data Diary enables consumers to monitor and improve their data usage on smartphones and tablets by measuring both on-device and network activity. Each panelist opts-in and is ensured that all of his/her data is anonymous and aggregated to ensure that no personal information is disclosed. Data for the report was collected during February 2015 with panelists using Android devices. A complete version of the report is available to media upon request.

About Informate
Founded in 2008, Informate is a privately held mobile measurement firm with 54 employees worldwide.  Headquartered in Seattle, Wash. and with offices in Singapore and Mumbai, the company's branded product suite includes mobile metering, consumer panels in 12 countries and analytics that enable consumer-facing companies to more effectively market to mobile customers who are increasingly using their smart devices to shop and purchase online. The company's technology platform runs on Android, iOS, Symbian and BlackBerry. More information on the company can be viewed online at www.informatemi.com

FOR MORE INFORMATION:
Dan Branley (206) 914-1231
[email protected]

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SOURCE Informate

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