Amazon and Puroast® Low Acid Coffee Join Forces

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Feb 03, 2011, 07:00 ET

WOODLAND, Calif., Feb. 3, 2011 /PRNewswire/ -- Consumers looking for relief from heartburn and acid reflux caused by their morning coffee can now find the market-leading solution to these ailments, Puroast® Low Acid Coffee, on Amazon.com.

Amazon and Puroast® have joined forces to expand the rapidly growing distribution for the popular low acid coffee. The full range of Puroast® Low Acid Coffee products, from French Roast to House Blend, organic to decaf and Hazelnut to Espresso, are all available through Amazon.com. This includes the standard 12oz. unit size alongside the larger 2.5lb and 5lb economy packs.

"We're excited to be able to announce this new distribution channel," says Jim Sachs, President of Puroast®. "Amazon is the recognized global ecommerce retailer and this partnership is providing an immediate boost in our direct-to-consumer channel," Sachs adds.

Puroast® is a 100% gourmet coffee with 50% less acid than all other commercial brands, and is now leading the way in this newest category for java, low acid coffee. The company uses a proprietary process to both preserve gourmet flavor and caffeine, while reducing the acid.

To support their low acid claims, the Puroast® Low Acid Coffee has been the subject of extensive chemical research. "Our laboratory research shows other leading coffee brands to have approximately three times more acid than Puroast®," says Dr. Taka Shibamoto, PhD food scientist from the University of California, Davis, who directed the analytical studies that uncovered Puroast®'s lower acid attribute. He adds, "This is quite significant, as Puroast® produces this coffee without chemical treatments."

When it comes to taste, Puroast® has been the subject of independent flavor comparisons. They cite a Newsweek Lifestyle section report that compared both Puroast® Low Acid and Folgers Simply Smooth, another product in the category. The Newsweek panel found Puroast® to have a "nutty aroma, robust flavor and almost chocolaty, smooth taste", whereas Folgers Simply Smooth was found to have a "watered down flavor and surprising bitterness".

The Puroast® brand is also found in national and regional retailers throughout the country. To learn more about Puroast® Low Acid Coffee, visit their website, www.puroast.com.

Contact: Carrie Gibbs (877) LOW-ACID

SOURCE Puroast Coffee, Inc.