Amagi Reaches for the Cloud at IBC 2012

LONDON, August 29, 2012 /PRNewswire/ --

- Cloud-based broadcast infrastructure company to launch internationally at IBC

Cloud-based broadcast infrastructure provider, Amagi (http://www.amagi.com) will make its international debut at IBC next month with the launch of its next generation services for broadcasters and content owners on stand 3.C31.

     (Logo: http://photos.prnewswire.com/prnh/20120829/558935 )

Amagi is set to revolutionize the international broadcasting landscape by using the cloud to change the way TV networks distribute their content. Its transmission infrastructure complements existing broadcast feeds or enables new feeds by intelligently leveraging a secure private cloud to push and store content ahead of time to affiliate headends across the globe.

"Building this platform as a cloud solution has enabled us to overcome many of the issues normally associated with traditional means of broadcasting," said Baskar Subramanian, Amagi Co-founder. "The challenge was to persuade networks regarding the benefits of using cloud architecture to efficiently and reliably manage and transmit content to different geographies. Our cloud based broadcast services are already being trialed by a few international TV networks and we're looking forward to introducing them to the rest of the world at IBC next month."

At IBC, Amagi will be launching two new services:

Localization

Amagi has built the world's first barcode system for video content that can identify specific content assets with 100% accuracy. Inaudible and invisible barcodes are watermarked on the content to uniquely identify any assets on the network feed.

Amagi's localization service uses this unique barcoding system to enable content owners to quickly and easily localize programming in different regions covered by a common satellite feed, without the need for additional, expensive satellite transponder costs.

Cloudporting

Cloudporting enables 24/7 cloud-based playout of a TV channel across multiple headends using Amagi's cloud-based transmission infrastructure. A highly cost effective alternative to satellite based delivery.

With a unique "pay as you reach" payment model, this service provides a scalable and cost effective way for new and expanding TV channels to reach and develop their footprint in new regions.

Founded in 2008 by ex Impulsesoft founders Baskar Subramanian, Srinivasan K.A. and Srividhya Srinivasan, the Indian-based company has a strong broadcast heritage with an impressive list of advisers including Vikram Kaushik (ex-Tata Sky Ltd Managing Director & CEO) and Pradeep Guha (ex-CEO ZEE TV), and investors including Mr N.S. Raghavan (co-founder and former joint MD of Infosys).

For press enquiries:
Tracey Milham
Platform PR
[email protected]
+44-20-74864900

SOURCE Amagi

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