NEW YORK, Feb. 9, 2018 /PRNewswire/ -- ALTR Created Diamonds, a division of R.A. Riam Group, today announced that President Amish Shah was featured on BBC World News discussing how his company is revolutionizing the $80 billion diamond and jewelry industry by driving dramatic growth in the category of lab created diamonds. According to a recent report by Morgan Stanley, the sales of lab-grown diamonds, now estimated at $150 million, could increase to over $1 billion by 2020. In an interview on BBC World News' "Talking Business with Aaron Heslehurst," on February 7, 2018, Amish Shah also discusses the ways in which ALTR Created Diamonds is infusing new energy into the appeal of diamonds and rekindling the desire for diamond jewelry.
To view and share Amish Shah's interview on BBC, please visit https://vimeo.com/254704822.
Led by Amish Shah, a third-generation diamond and jewelry manufacturer, ALTR Created Diamonds has captured imagination of the modern consumer like never before with its larger carats at better value. ALTR Created Diamonds is now selling all over the world including in the United States, EU, China, Australia, India, Canada, Thailand, South Korea, Israel and South Africa, ALTR Created Diamonds is experiencing aggressive growth and international expansion.
"I've been in business for 25 years and the industry as a whole has become disconnected from the consumer whose buying patterns have changed," Amish Shah, President of ALTR Created Diamonds, told BBC World News, "ALTR Created Diamonds is using technology to bring desire back to diamonds with larger carats at better value, offering a premium choice for the modern consumer."
Employing proprietary technology to replicate the conditions whereby diamonds form in nature, ALTR creates certified Type IIA lab grown diamonds that are identical to chemical, optical and physical composition as the world's finest mined diamonds. ALTR Created Diamonds carry certification from Gem Certification and Assurance Lab (GCAL).
"Created diamonds have a large advantage - They are Type IIA," Amish added, "The most famous and beautiful diamonds in the world are Type IIA such as the world's largest cut diamond, the Koh-i-Noor."
With an extensive design archive and more than 22 exclusive, patented diamond cuts, ALTR Created Diamonds offers a full line of rings, bracelets, necklaces and earrings sold under the ALTR brand name. For more information on the ALTR Created Diamonds, please visit www.ALTR.NYC.
About ALTR Created Diamonds
ALTR Created Diamonds are branded lab-grown diamonds created exclusively by RIAM Group. ALTR is solely devoted to creating high-quality diamonds and stunning jewelry designed around these diamonds. The ownership of the parent company RIAM Group has 75 years of experience in the mined diamond industry. RIAM Group has the background and knowledge to bring vertical and integrated manufacturing of created diamonds and jewelry made from those diamonds to an international market. RIAM Group is the only fully vertical manufacturer of both mined diamond jewelry and created diamond jewelry. The ALTR division of the group manufactures only created diamond jewelry.
SOURCE ALTR Created Diamonds
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