ALTR Created Diamonds Driving New High-Growth Category, As Reported By Washington Post
NEW YORK, July 31, 2017 /PRNewswire/ -- ALTR Created Diamonds, a division of R.A. Riam Group, is revolutionizing the $80 billion diamond and jewelry industry by driving dramatic growth in the new category of lab created diamonds. According to a recent report by Morgan Stanley, the sales of lab-grown diamonds, now estimated at $150 million, could increase to over $1 billion by 2020. The Washington Post reports that at some jewelry retailers, sales of lab-created diamonds are doubling each month.
Led by Amish Shah, a third generation diamond and jewelry manufacturer, ALTR is infusing new energy into the appeal of diamonds and rekindling the desire for diamond jewelry with amplified size, brilliance and impact. Unique to ALTR is that the created diamond brand has captured imagination of the modern consumer like never before with its larger carats at better value. ALTR's Created Diamonds amplifies the impact of superior stone to enhance desirability with its unmatched created diamonds as premium choice for affordable luxury.
"The whole culture surrounding relationships has changed — it's not about being with someone forever anymore, or about Cinderella and Prince Charming," Amish Shah told the Washington Post. "Today's relationships are messy, they're intense. They're about the here and now."
Employing proprietary technology to replicate the conditions whereby diamonds form in nature, ALTR creates certified Type IIA lab grown diamonds that are identical to chemical, optical and physical composition as the world's finest mined diamonds. ALTR Created Diamonds carry certification from Gem Certification and Assurance Lab (GCAL).
With an extensive design archive and more than 22 exclusive, patented diamond cuts, ALTR Created Diamonds offers a full line of rings, bracelets, necklaces and earrings sold under the ALTR brand name. For more information on the ALTR Created Diamonds, please visit www.ALTR.NYC.
About ALTR Created Diamonds
ALTR Created Diamonds are branded lab-grown diamonds created exclusively by RIAM Group. ALTR is solely devoted to creating high-quality diamonds and stunning jewelry designed around these diamonds. The ownership of the parent company RIAM Group has 75 years of experience in the mined diamond industry. RIAM Group has the background and knowledge to bring vertical and integrated manufacturing of created diamonds and jewelry made from those diamonds to an international market. RIAM Group is the only fully vertical manufacturer of both mined diamond jewelry and created diamond jewelry. The ALTR division of the group manufactures only created diamond jewelry.
SOURCE ALTR Created Diamonds
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