Altitude Organic Welcomes its First Director of Retail Operations - Aaron Bluse

PHOENIX, May 31, 2011 /PRNewswire/ -- Altitude Organic Corporation (Pinksheets:ERBB), a leading national, publicly-traded medical marijuana company, is excited to announce Colorado Springs store owner, Aaron Bluse, has taken the leading roll unifying the company's retail operations and Colorado brand management.  Aaron Bluse has been appointed Director of Retail Operations for Altitude Organic Corp. Aaron will fill an important roll implementing streamlined corporate systems throughout the organization.  Aaron's proven expertise in business development, retail operations, and commercial horticulture, as well as his dedication to the successful national expansion of Altitude Organic Corp will be a significant asset to the company going forward.  The Director of Retail Operations will test all new products and systems under consideration for deployment in the company's management system.  Aaron also will help identify new dispensary partners wishing to join Altitude Organic Corp in the Colorado market.

Director of Retail Operations Aaron Bluse stated, "I am truly honored to join Altitude Organic Corporation. I look forward to the challenges that may lie ahead as we have tremendous potential with our organization. I plan to unify and help guide Altitude Organic Medicine dispensaries in becoming the most efficient, profitable, and operationally sound dispensary brand. I believe my past experiences and education will serve the company well in executing our goals. We were the first to become a national expanding brand and now we are ready to begin enhancing the current offerings of our firm. I'm looking forward to solidifying our multi-state expansion strategy and build our organization into a highly recognizable and profitable position. This is a pivotal point in (medical) marijuana history and I look forward to helping Altitude Organic build the leading national retail brand providing the best products and customer service in the business."

CEO Brian Cook exclaimed, "Aaron Bluse will undoubtedly help increase efficiency and profitability at current and future Altitude Organic Medicine dispensaries.  Aaron and his co-owners are truly on the front lines for our organization implementing new retailing strategies in Colorado that can be mandated at future AOM locations during our current and ongoing expansion.  As we navigate through both the opportunities and bumps in the road of our new industry, I greatly look forward to having Aaron's advice and strategy as we tightly knit Altitude Organic into a nationally-recognized, dominant brand in the new medical marijuana industry."

ABOUT ALTITUDE ORGANIC CORPORATION

Altitude Organic Corporation (www.altitudeorganix.com) provides independently-owned retail dispensaries in Colorado, California, and Arizona business support services, while also acting as a one-stop-shop for entrepreneurs looking to enter the multi-billion dollar burgeoning industry of legal cannabis. Altitude Organic Corporation has launched its new management company strategy in Arizona. The company can manage, staff, consult, and provide uniquely branded products and concepts to medical marijuana dispensaries using a limited liability agreement. The company recently launched Doctor MMJ (www.doctormmj.com) -- a medical marijuana doctor referral service. Visit www.altitudeorganicmedicine.com or www.altitudeorganix.com today.

NOTES ABOUT FORWARD-LOOKING STATEMENTS

Except for any historical information contained herein, the matters discussed in this press release contain forward-looking statements that involve risks and uncertainties, including those described in the Company's Securities and Exchange Commission reports and filings. Certain statements contained in this release that are not historical facts constitute forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995, and are intended to be covered by the safe harbors created by that Act. Reliance should not be placed on forward-looking statements because they involve unknown risks, uncertainties and other factors which may cause actual results, performance or achievements to differ materially from those expressed or implied. Forward-looking statements may be identified by words such as estimates, anticipates, projects, plans, expects, intends, believes, should and similar expressions and by the context in which they are used. Such statements are based upon current expectations of the Company and speak only as of the date made. The Company undertakes no obligation to update any forward-looking statements to reflect events or circumstances after the date on which they are made.

Company and Contact:

Mr. Brian Cook
Altitude Organic Corporation
14220 N. Northsight Blvd., Suite 139
Scottsdale, Arizona 85260
P - 480-443-1600
[email protected]

SOURCE Altitude Organic Corporation

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