Altitude Organic Corp Continues Building Its Brand Within the Medical Marijuana Industry

PHOENIX, Sept. 6, 2011 /PRNewswire/ -- Altitude Organic Corporation (ERBB:OTCPink), a leading national, publicly-traded medical marijuana company, is pleased to report our progress in the constantly evolving medical marijuana industry.  Altitude Organic currently has two licensed dispensaries operating in Colorado under legal state and city regulations, and another medical marijuana dispensary operating in Southern California.  The company continues to test and implement new production and retailing strategies at these independently owned locations while helping to create the industry's legal compliance standards. The brand continues to improve quality and perfect new commercial techniques at these locations.

The company is actively seeking partnerships with industry innovators to further enhance the value of our brand and create recognizable Altitude Organix™ branded edible products to be sold at its stores and in the legal wholesale marketplace.  The company will continue its efforts to expand Altitude Organic Medicine stores in every state where medical marijuana has been made legal for licensed patients.

In Arizona, where legal challenges initiated by its governor have delayed the opening of medical marijuana dispensaries, Altitude Organic Corporation continues to improve its new management company business model. Altitude Organic dispensary affiliates have agreed to pay the company a 20% service fee much like the casino and hotel management industries charge independently owned properties.  The company already has contracts with a diverse group of entrepreneurs in Arizona who plan to submit dispensary applications to the state as soon as the voter initiative is activated.  The launch of the Altitude Organic management business will be a significant milestone for the company, likely increasing revenue dramatically overnight.

CEO Brian Cook stated, "This is an incredibly exciting time for Altitude Organic Corporation. It is important that our dispensary affiliates and shareholders understand that we are working every day devising ways to shed light and legitimacy on the new cannabis industry, which is being born before us.  We are continually striving to build the medical marijuana retail and production business model, which we believe will contribute to the template eventually utilized by legal regulators and government planners.  We continue to operate ancillary businesses around the industry such as our doctor referral and hydroponic equipment business, but without a doubt, our focus lies in the building of the world's largest branded cannabis company.  I am extremely grateful for the continued support we get from our affiliates, associates, and shareholders who believe in our efforts and share our vision."

ABOUT ALTITUDE ORGANIC CORPORATION

Altitude Organic Corporation www.altitudeorganix.com provides independently-owned retail dispensaries in Colorado, California, and Arizona business support services, while also acting as a one-stop-shop for entrepreneurs looking to enter the burgeoning, multi-billion dollar industry of legal cannabis. Altitude Organic Corporation has launched its new management company strategy in Arizona. The company can manage, staff, consult, and provide uniquely branded products and concepts to medical marijuana dispensaries using a limited liability agreement. The company also sells horticulture equipment via its partnership in Sundance Hydroponics (www.sundancehydroponics.com). Visit www.altitudeorganicmedicine.com today.

NOTES ABOUT FORWARD-LOOKING STATEMENTS

Except for any historical information contained herein, the matters discussed in this press release contain forward-looking statements that involve risks and uncertainties, including those described in the Company's Securities and Exchange Commission reports and filings. Certain statements contained in this release that are not historical facts constitute forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995, and are intended to be covered by the safe harbors created by that Act. Reliance should not be placed on forward-looking statements because they involve unknown risks, uncertainties and other factors, which may cause actual results, performance or achievements to differ materially from those expressed or implied. Forward-looking statements may be identified by words such as estimates, anticipates, projects, plans, expects, intends, believes, should and similar expressions and by the context in which they are used. Such statements are based upon current expectations of the Company and speak only as of the date made. The Company undertakes no obligation to update any forward-looking statements to reflect events or circumstances after the date on which they are made.

Company and Contact:
Brian Cook, Chief Executive Officer
Altitude Organic Corporation
14220 N. Northsight Blvd., Suite 139
Scottsdale, Arizona 85260
480-443-1600
[email protected]
www.altitudeorganix.com

SOURCE Altitude Organic Corporation