Alticast and Icareus to Broaden Cooperation

FRANKFURT, Germany and SEOUL, South Korea, Oct. 24, 2011 /PRNewswire/ -- Alticast, the leader in Blu-ray and Interactive TV Open Standard Middleware Solutions and Icareus, a company providing products for a better TV experience, are further expanding their collaboration after the successful delivery of a variety of DVB-GEM (MHP) applications to the Taiwanese operator KBRO, one of Taiwan's leading MSOs in 2010.

Alticast and Icareus are partnering to fully integrate Alticast's interactive middleware solutions with Icareus' iTV Applications, Application Management and Digital Head-End solutions into the interactive broadcast and operator markets worldwide. This deeper collaboration sees Alticast benefitting from Icareus' iTV Games & Applications, iTV Suite Apps Management Platform as well as the Icareus Playout Head-End products and EPG Server. Icareus' solutions blend nicely into and complement Alticast's current product portfolio, thus enabling a more comprehensive offering to both new and existing clients.

"The Alticast Icareus relationship will provide a seamless content eco-system based not only on DVB-GEM but also HbbTV, other middleware, and UI/UX solutions from the Alticast product line-up. It will enable Alticast to provide an improved fully interactive environment and experience to our customers and allow them the opportunity to increase and create new revenue streams," said Anthony Smith-Chaigneau, Managing Director of Alticast EMEA.

Toni Leiponen, Managing Director of Icareus Group stated, "Icareus is very pleased with how the Alticast relationship has developed in the last year. We eagerly look forward to working more closely with Alticast to expand our footprint to additional markets."

About Alticast (www.alticast.com) Alticast's history in the field of Interactive TV Software and Solutions has seen the company grow since its inception in 1999. Over the last decade, Alticast has successfully deployed a variety of products into the growing Digital TV Market; User Interfaces, Applications, iTV Server Systems, Set-Top Boxes and iDTV Hybrid middleware. It has also deployed a host of complementary products around broadcaster and network operators needs for better analytics, the new Multi-Screen environments, as well as Social Networking and Interactive Advertising across Cable, Satellite, IPTV, and Terrestrial. Alticast offers a complete eco-system based on its next generation service delivery platform to meet the ever-changing market requirements. The latest OTT deployments and "TV everywhere" see Alticast adding new products in the field of browsers, Android and HTML5. Alticast is headquartered in Seoul, South Korea with offices in Denver-USA, Kronberg-Germany, Taipei-Taiwan and Shenzen-China.

Icareus Group (www.icareus.com) consists of two businesses: Icareus Technologies provides a turnkey product range for interactive content creation and broadcast playout solutions in cable, satellite, terrestrial and mobile TV networks. Icareus Studios provides entertaining Interactive TV applications and services for TV channels, IPTV, and for cable, satellite and mobile operators. Icareus has headquarters in Helsinki, Finland and subsidiaries in Shanghai, China and Atlanta, USA as well as sales office in Mexico City, Mexico.

SOURCE Alticast