Alterpraxis Joins Ketchum as Exclusive Affiliate in Mexico

MEXICO CITY, April 29, 2014 /PRNewswire/ -- Ketchum, one of the world's leading communications consultancies, has signed an exclusive agreement with Alterpraxis, a prominent Mexican public relations firm.

Led by four partners and co-founders, Jorge Acosta, Leticia Mar, Andrea Perello and Gabriella Villa, Alterpraxis' team of consultants uses six proprietary methodologies to provide a comprehensive range of strategic communications services, including consumer marketing, corporate communications, healthcare public relations, public affairs, technology public relations, issues and crisis management, and legislative and community affairs. The Mexico City-based firm was established in 2005.

Jon Higgins, Ketchum senior partner and CEO, International, said, "Alterpraxis represents a number of the world's most recognizable brands and is a formidable presence in Mexico. In growing its business, Alterpraxis has proven to be unfailingly client-service oriented, ethical and professional, which are core values for Ketchum as well. I have no doubt that our clients will benefit greatly from their expertise in the Mexican market."

Alterpraxis' clients will benefit from the strength and depth of Ketchum's offerings and global network; at the same time, Ketchum's clients that plan to expand their business to Mexico or wish to strengthen their presence in the market will have access to the high-quality, seamless service the firm delivers around the globe. The agency joins Ketchum Latin America's network of agencies with a presence in 12 countries in the region.

"We are thrilled to be partnering with Ketchum," said Mar. "Joining a firm with more than 90 years of proven excellence in communications excites us as we continue to enhance our presence and offerings in Mexico."

Acosta added, "My colleagues and I are looking forward to joining, and helping to further build, the Ketchum network, as well as partnering to provide best in class service to our clients."

About Alterpraxis
Alterpraxis is a Mexican firm, established in 2005 that looks for alternative practices that better suit the clients' needs. With 4 partners and almost 30 interdisciplinary consultants, Alterpraxis provides strategic communication services to its clients, and through proprietary methodologies seeks to increase their competitive position in the Mexican Market. The Alterpraxis team has managed communication programs for more than 50 clients, national and international, from a wide range of industries.

About Ketchum
Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. The winner of 11 Cannes Lions and an unprecedented four PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part of Diversified Agency Services, a division of Omnicom Group Inc., visit www.ketchum.com.

About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.

SOURCE Ketchum

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