Altegris Appoints Katherine Paulson As Marketing And Communications Director

Marcom Expert Possesses Strong Track Record of Creating Innovative Marketing Strategies

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Jun 17, 2014, 09:08 ET

LA JOLLA, Calif., June 17, 2014 /PRNewswire/ -- Altegris, provider of premier alternative investments, has named Katherine Paulson its Marketing and Communications Director. In her new role, Ms. Paulson will have overall responsibility for the company's marketing strategy, media relations and communications. She will work closely with business development and investor relations teams.

"As more advisors and investors seek out alternative investments to provide income and diversification, we are expanding our suite of products to meet the needs of a wider variety of individual investors," said Jon Sundt, President and CEO of Altegris. "Katherine's digital marketing expertise, and her proven track record of using innovative marketing approaches to increase revenues, will be valuable as we expand our commitment to educate our constituencies about intelligent alternative investing and our brand."

Ms. Paulson has extensive and wide-ranging experience creating and launching fully integrated marketing campaigns designed to increase company returns on investment. Prior to joining Altegris, she served as Director of Marketing and Communications at MetLife for 11 years. During her tenure at MetLife, Ms. Paulson helped grow the firm's US Retail variable annuity sales from $6 billion to $28 billion by leading the creative management of major digital and print campaigns. Earlier in her career, Ms. Paulson worked for eight years at Jackson National Life Distributors, Inc., where she helped launch and develop the company's flagship variable annuity product suite.

"Altegris fosters an environment where its employees can excel, and I am very excited to be part of this exceptional company. I look forward to partnering with my colleagues to ensure the Altegris brand continues to reflect its passion for bringing high-quality alternative managers to the attention of the market and educating investors about the potential benefits of alternative products,” said Ms. Paulson.

For more information about Altegris, please contact Dana Taormina at (973) 850-7305 or [email protected].

About Altegris
Altegris searches the world to find what we believe are the best alternative investments. Our suite of alternative investment solutions are designed for financial professionals and individuals seeking to improve portfolio diversification.

With one of the leading research and investment groups focused solely on alternative investments, Altegris follows a disciplined process for identifying, evaluating, selecting, and monitoring investment talent across a spectrum of alternative strategies including managed futures, global macro, long/short equity, event-driven and others. As veteran experts in the art and science of alternatives, Altegris guides investors through the complex and often opaque universe of alternative investing.

Alternatives are in our DNA. Our very name, Altegris, highlights our singular focus on alternatives, the highest standards of integrity, and a process that constantly seeks to minimize investor risk while maximizing potential returns.

The Altegris group of affiliated companies is wholly-owned and controlled by (i) private equity funds managed by Aquiline Capital Partners LLC and its affiliates ("Aquiline"), and by Genstar Capital Management, LLC and its affiliates ("Genstar"), and (ii) certain senior management of Altegris and other affiliates. Established in 2005, Aquiline focuses its investments exclusively in the financial services industry. Established in 1988, Genstar focuses its investment efforts across a variety of industries and sectors, including financial services. The Altegris companies include Altegris Investments, Altegris Advisors, Altegris Funds, and Altegris Clearing Solutions. As of March 31, 2014, Altegris had $2.43 billion in client assets, and provided clearing services to $564 million in institutional assets.

For more information, please visit www.altegris.com or follow Altegris on twitter @Altegris.

CONTACT:
Dana Taormina
Jennifer Connelly Public Relations
(973) 850-7305
[email protected]

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SOURCE Altegris