Already a Hit at Sea, San Bernardo Ice Cream Now Enlists TransMedia Group to Provide Publicity Wind to Sail the Next Revolution in Ice Cream Into Wider Retail Distribution!
BOCA RATON, Fla., May 17, 2016 /PRNewswire/ -- There's a good chance you've tasted it, loved it, but never knew the name. Now San Bernardo Ice Cream (www.sbicecream.com) has retained TransMedia Group (www.transmediagroup.com) to chart a publicity course for bringing their sensational ice cream to supermarkets near you!
"We've got the inside 'scoop' and it's Delicious with a capital D!" said TransMedia's CEO Tom Madden, whose international PR firm has been named one of the top food and beverage PR firms of 2016 by O'Dwyer's.
"TransMedia has vast experience in promoting food and beverage companies and I am thrilled San Bernardo chose us to get them to the next level. The journey is going to be a taste sensation!" he said.
Founded in 1971, San Bernardo Ice Cream has been an innovator in the industry for decades. Already the world's largest ice cream supplier to the cruise lines, the company re-entered retail in 2015. Their Italian and Tropical Escape lines use unique ingredients and flavor combinations to make you feel you've taken a little taste of your vacation home with you.
"Today's consumers want unique and different; they don't want yesterday's flavors. They want great taste. They want clean labels. They want premium ingredients. Most of all they want value," said Jonathan Tammara, President and CEO of San Bernardo Ice Cream. "Quality and affordability should not be mutually exclusive, but too many companies forget that. We think we have found the right balance, the right combination and the right recipe to satisfy consumers. We have worked hard and we have been very fortunate. The word is getting out there about how great and different our products are."
San Bernardo is currently available in more than 1,200 stores around the country.
As publicists for San Bernardo Ice Cream, TransMedia Group will be growing the brand and look for opportunities to expand the brand both nationally and internationally.
San Bernardo will be attending the National Restaurant Association exhibit in Chicago from May 21-24. You can try their array of flavors, you won't be disappointed!
About TransMedia Group
TransMedia Group is a full-service, multi-lingual international public relations firm serving clients worldwide since 1981.
Media contact: Tim Stergiou-Allen 561-750-9800 x2220; [email protected].
SOURCE TransMedia Group
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