Alouette(R) Introduces Extra Creamy Brie(R)

NEW HOLLAND, Pa., May 5 /PRNewswire/ -- Alouette® introduces a new all-natural Extra Creamy Brie®, available in the specialty cheese case of supermarkets and grocery stores. After a successful regional debut in the last quarter of 2009, the new triple creme Brie is now available nationwide in a convenient 5 oz. package perfect for snacking and personal enjoyment.

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100505/PH99508 )

Alouette Extra Creamy Brie is a unique triple creme brie with all-natural ingredients, superb creaminess, velvety texture and a thinner rind to ensure an exceptional eating experience. The packaging features unique parchment paper to maintain product freshness, and a protective wooden tray with an artisanal presentation perfect for special occasions or everyday snacking. The new Extra Creamy Brie retails for $4.99.

"As a premier leader in specialty cheese, Alouette continually strives to offer the most exceptional products that invite consumers to slow down and savour what makes life special," said Cristina Anton Villa, Director of New Products. "Since the new, smaller size lends itself to more intimate dining experiences with one or two people, the Extra Creamy Brie will be a perfect alternative to the larger brie wheels currently found in the cheese case."

Greg Gable, Executive Chef for Alouette, has created several serving suggestions incorporating the new Extra Creamy Brie, including wine pairings. Alouette also offers all varietal recipes, serving suggestions and nutritional values on www.alouettecheese.com.  

About Alouette

The Alouette brand has grown over the years, extending its unique line of cheeses to include a wide variety of Alouette Spreadable Cheese flavors as well as other specialty cheese products, such as the 2009 Chef's Best® award-winning Baby Brie. Today, Alouette is a leading brand in the Specialty Cheese Category in the United States and is the #1 brand of Premium Spreadable Cheese.

For recipes, serving ideas and entertaining tips, visit www.alouettecheese.com.

The Chef's Best Award for Best Taste is awarded to the brand rated highest overall among leading brands by independent professional chefs. For more information regarding American Culinary Chef's Best, visit www.chefsbest.org.

About Chef Greg Gable

Chef Greg Gable joined Alouette in 2007 as Executive Chef.  Gable first acquired critical acclaim during his 13 years at Le Bec Fin, one of Philadelphia's finest dining institutions.  He has also received several accolades, such as the Philadelphia Inquirer's 3 Bells Award of Excellence and the Wine Spectator Award of Excellence.  Gable is a graduate of the Culinary Institute of America in Hyde Park, N.Y.

SOURCE Alouette

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