Ally Bank launches new "People Sense" commercial

New TV advertisement showcases the Bank's Raise Your Rate CD

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May 01, 2012, 11:00 ET

MIDVALE, Utah, May 1, 2012 /PRNewswire/ -- Ally Bank launched its newest TV commercial in its "people sense" advertising campaign, which is centered on doing what is right for your customer because people sense makes good business sense.

The new TV spot, titled "Grocery," highlights the flexibility of the Bank's Raise Your Rate CD, available in two- and four-year terms, which allows customers to raise the rate on their CD during the term, if rates increase. (Rates can be raised once on the two-year CD and twice on the four-year CD.) Offering no minimum deposit to open, no monthly maintenance fees, daily compounded interest and the Ally Ten Day Best Rate Guarantee, the Raise Your Rate CD is one of the Bank's most popular CD products.

"At Ally Bank, we design products around the customer," said Di Morais, deposits and product innovation executive, Ally Bank. "The Raise Your Rate CD is just one product of many offered by the Bank that deliver maximum earning power to customers."

In the "people sense" campaign, Ally Bank showcases its commitment to offering customer-centric features and services, including 24/7 live customer care, reimbursement of ATM fees nationwide and a the Ally Perks debit card reward program.

View commercial here: http://media.ally.com/index.php?s=122&item=13

The "people sense" campaign, which debuted in September 2011, features TV and radio commercials, as well as print and digital advertising.

"Ally Bank brand awareness has reached an all-time high throughout the duration of this campaign," said Sanjay Gupta, chief marketing officer of Ally Financial Inc. "With it, we continue to see the strongest brand linkage since the Bank's launch in 2009."

Ally Bank brand awareness is at 45 percent; a 35 percent increase since the first quarter of 2010.

The new TV commercials will begin airing on a variety of networks starting this morning.

About Ally Bank

Ally Bank is a direct bank in the U.S. that offers a straightforward approach to banking with no minimum deposits, no monthly fees and 24/7 live customer service. A subsidiary of Ally Financial Inc., the bank offers online savings, interest checking, money market accounts, certificates of deposit with terms ranging from three months to five years and IRA Plans and products. Follow us on Twitter @allybank or at facebook.com/allybank. Member FDIC. For more information, visit the Ally media site at http://media.ally.com.

Contact:
Beth Coggins
313-656-6964
[email protected]

SOURCE Ally Financial