Ally Bank Launches "Discovering Retirement" Campaign

Series tells inspiring stories about retirement and how to plan for this important stage of life

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Mar 04, 2014, 10:00 ET

MIDVALE, Utah, March 4, 2014 /PRNewswire/ -- Retirement can be an exciting time of life, yet it is often filled with mixed emotions about how to balance the newly found freedom that comes with not having a full-time job with questions about just how much money is enough for a secure, comfortable retirement.

To jump start social media dialogue around this topic, Ally Bank, the direct banking subsidiary of Ally Financial Inc., today launched its "Discovering Retirement" campaign (http://www.ally.com/learn/discover-retirement/), featuring consumer perspectives of what they believe is important - financially and emotionally – as they think about retirement planning.

The series, a part of Ally Bank's efforts to engage consumers through social media, features real-life retirees and their success stories, providing histories, decisive financial turning points and actions that enabled their current retirement lifestyle. Other planned elements include featured posts on the Ally Bank Straight Talk Blog touching on pursuing or discovering a passion in retirement, a Google Hangout conversation featuring retirement experts from Bankrate.com and other retirement bloggers, a TweetChat co-hosted with Bankrate.com, info-graphics and tips posted to Ally Bank's "Retirement Ready" Pinterest Board and a "What kind of retiree will you be?" quiz.

"Retirement should be a time when you can focus on yourself and accomplish the travel, hobbies and a myriad of other interests that were moved to a 'bucket list' when more pressing demands took precedence earlier in life," said Diane Morais, Ally Bank deposits and line of business integration executive. For most individuals, planning, building and protecting their retirement savings are important components of the total equation."

The campaign will cover topics such as:

What are peoples' attitudes towards retirement?
What should you do during retirement?
Why not do the one thing you always wanted?
How do goals impact savings?
What constitutes smart planning?

Financial planning is a critical element of an overall retirement strategy. Ally Bank has an extensive suite of retirement products designed to deliver stable, secure growth and help consumers along the path to retirement. Ally Bank IRAs are FDIC insured to the maximum amount allowed by law and offer competitive rates, daily compounded interest and no monthly maintenance fees.

IRA High Yield CDs – Ally's highest fixed rate for growing retirement savings
IRA Raise Your Rate CDs – These products provide more flexibility and retirement earning power with the Raise Your Rate 2 year and 4 year IRA CDs. Customers enjoy a great rate now, plus have the option of increasing their rate once with our 2 year CD or twice with our 4 year CD if our rate goes up for the IRA CD's term.
IRA Online Savings Account – Earn a higher rate than traditional savings accounts

For more information about Ally Bank's IRAs, visit http://www.ally.com/bank/ira/.

In addition to its presence on the Ally Bank Straight Talk Blog, "Discovering Retirement" will also be available for consumers to view on Facebook, Twitter, Google+ and YouTube.

Morais added, "Because we are living longer, healthier lives, we hope to encourage consumers to discuss this important stage of life and how they plan to take charge of their financial planning through this campaign."

About Ally Bank

Ally Bank is a direct bank in the U.S. that offers a straightforward approach to banking with no minimum deposit required to open an account, no monthly maintenance fees and 24/7 live customer service. A subsidiary of Ally Financial Inc., the Bank offers online savings, interest checking, money market accounts, certificates of deposit with terms ranging from three months to five years, and IRA Plans and products. Member FDIC.

For more information, visit the Ally media site at http://media.ally.com or follow us on Twitter @ally.

Contact:
Andrea Puchalsky
313-656-3798
[email protected]

SOURCE Ally Financial