Allurez Offers Consumers Smart Moves for Mother's Day
Allurez launches its 55% Off Mother's Day Sale with additional discounts to drive mobile commerce.
NEW YORK, May 6, 2015 /PRNewswire/ -- There's good news and better news for the jewelry industry this month. The third most important holiday for jewelry companies, like Allurez, is Mother's Day. And the news gets even better as the National Retail Federation (NRF) Mother's Day survey forecasts a record month for jewelry sales. Overall, Mother's Day jewelry gifts are expected to gross around $4.3 billion, up by 20% over last year. Also, the average amount each American spends is expected to peak at $173, the highest ever in the survey's 12 year history, with online shoppers spending more at $252. Now, about 40% of online shoppers will buy their Mother's Day gifts using their mobile devices.
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Allurez has targeted this mobile segment of shoppers in their email campaigns, the company recognizes that often email campaigns have better visibility on smartphones as email apps like Google mail on desktops tend to automatically sort marketing emails out of the main inbox and away from the eyes of the target audience.
Allurez CEO Raphi Mahgerefteh said, "We see an increase in traffic on our site from on-the-go devices after launching our mobile responsive site. We are also seeing better success rates with our email campaigns owing to this fact."
In addition to the 55% Mother's Day Sale offered on Allurez's home page, Allurez has also introduced an additional 10% savings over and above the Mother's Day price off for consumers who have signed up for its email newsletters. With a recently launched mobile responsive site, the email campaigns offer a seamless experience for customers looking to pick up that diamond earring stud or birthstone pendant for the women in their lives. One can easily click through from the email to the mobile responsive site and purchase gifts by applying the additional 10% off coupon code.
Raphi Mahgerefteh adds, "Our Mother's Day email campaign is already showing better results than our similar campaigns in previous years. A large part of the credit goes to our new mobile responsive site which we introduced end of last year."
With award winning customer service, trendy jewelry collections, a mobile responsive site, and more, Allurez is set for another record sales year.
About Allurez.com:
Allurez is an Inc. 500, innovative retailer and designer of fine jewelry based in New York City. Allurez is a popular and leading online jewelry company that provides a large selection of designer style and custom jewelry for men and women. Allurez is recognized for its extensive range of trendy and traditional, engagement rings, wedding bands, bracelets, necklaces, pendants, earrings, and watches. Designed using the finest metals, conflict-free diamonds, high grade pearls and gemstones, Allurez offers exceptional quality products for customers seeking the finest jewelry available.
For additional information about any of the Allurez products, please see our website at Allurez.com or call 1.800.554.3509 for details.
SOURCE Allurez
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