Allurez Beats the Odds with a 35% Increase in Year End Sales

NEW YORK, Feb. 12, 2015 /PRNewswire/ -- Based on preliminary figures released by the U.S. Department of Commerce, IDEX Online Research reports that national sales for jewelry and watches were 1.4% lower in November/December 2014 when compared to the same period in 2013.   

Photo - http://photos.prnewswire.com/prnh/20150212/175245

Despite an improving job market and low gas prices, consumers have used their enhanced spending power on large ticket durable goods and automobiles over jewelry. This may be one of the factors that have resulted in lower than expected sales figures across the jewelry industry.

But then there's Allurez, a young online jewelry company that has bucked the trend and grew by a whopping 35% year-on-year during the crucial two months of November and December.

Supported by these superlative holiday sales numbers, Allurez ended 2014 with a total revenue increase of 30% over 2013. When asked what factors contributed to this kind of growth, Allurez CEO Raphi Mahgerefteh said, "We listen to what our customers want. Our inspiration for new products and designs comes from customer feedback gathered from our social media channels & in our daily customer interactions. I think the key to our business is delivering high quality products supported by a highly personalized customer service team. If we keep our customers happy, they are more likely to return to us when they are in the market for another piece of jewelry. We also actively reward our customers for the referral business that they bring in. Our Refer a Friend program has been rather successful in bringing in new business."

Allurez is currently running a Valentine's Day special until February 15^th with up to 55% off on their expanded selection of preset and Design Your Own Engagement Rings. Right in time for the holiday, as about 10% of all proposals happen on Valentine's Day.

With a formidable collection of jewelry, award winning customer service, and a new mobile responsive site; Allurez is set to continue its high growth track record throughout the coming year.

About Allurez.com:

Allurez is an Inc. 500, innovative retailer and designer of fine jewelry based in New York City.  Allurez is a popular and leading online jewelry company that provides a large selection of designer style and custom jewelry for men and women. Allurez is recognized for its extensive range of trendy and traditional, engagement rings, wedding bands, bracelets, necklaces, pendants, earrings, and watches. Designed using the finest metals, conflict-free diamonds, high grade pearls and gemstones, Allurez offers exceptional quality products for customers seeking the finest jewelry available.

For additional information about any of the Allurez products, please see our website at Allurez.com or call 1.800.554.3509 for details.

SOURCE Allurez

Related Links

http://allurez.com

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