Allstate, Rick Fairless Unveiling Custom Motorcycle at Daytona Bike Week

Riders can enter to win the bike and a personalized Rick Fairless paint job

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Mar 05, 2014, 06:48 ET

NORTHBROOK, Ill., March 5, 2014 /PRNewswire/ -- This Friday, March 7, Allstate Insurance Company and legendary motorcycle builder Rick Fairless will unveil to the crowds at Daytona Bike Week his latest custom creation – a reimagined Victory Vegas 8-Ball.

The custom-built motorcycle is part of this year's grand prize for the Allstate Motorcycle Sweepstakes and will feature signature Rick Fairless designs and customization never before seen by the public. This is the fifth year of the Allstate Motorcycle Sweepstakes and the first year that a Fairless custom is featured as the grand prize.

Allstate logo. (PRNewsFoto/Allstate Insurance Company) (PRNewsFoto/) (PRNewsFoto/)

Allstate / Rick Fairless custom Victory Vegas 8-Ball. (PRNewsFoto/Allstate Insurance Company) (PRNewsFoto/ALLSTATE INSURANCE COMPANY)

"When Allstate asked me to build this year's bike, they asked for one that really fit the image of its riders. I knew I had to push the limits a little with this bike because they insure so many different kinds of folks," Fairless said. "We ended up with a bike that is really going to turn some heads. This ain't a bolt-on custom."

Fairless will be on hand to help debut the new custom machine at the Allstate Rider Protection Zone, which is located at Daytona Speedway. Riders in attendance will have the opportunity to see the bike in-person, learn more about how the Allstate Victory Vegas 8-Ball came to be from Fairless himself, enter the sweepstakes for a chance to win the motorcycle, as well as see some of the other custom bikes Allstate owns, including Arlen Ness and Dave Perewitz originals.

In addition to winning the motorcycle, Allstate will give the winner a trip for two to Rick Fairless' Strokers Dallas for a free custom paint job consultation, personalized by Fairless himself.

"We're confident that the winner of this year's Allstate Motorcycle Sweepstakes is not only going to love their new ride," said Pam Hollander, senior director of marketing for Allstate Insurance Company, "but they're also going to love the whole Allstate experience."

Following the unveiling, the Allstate Victory Vegas 8-Ball, along with Allstate's other custom creations, will be on display in 2014 at the Allstate Rider Protection Zone at the following motorcycle rallies:

Daytona Bike Week: Daytona Beach, Fla. (March 7-15)
Arizona Bike Week: Scottsdale, Ariz. (April 2-6)
Leesburg Bikefest: Leesburg, Fla. (April 25-27)
Americade, NY: Lake George, N.Y. (June 2-7)
Thunder in the Valley: Johnstown, Pa. (June 26-29)
Roar on the Shore: Erie, Pa. (July 16-19)
Sturgis Motorcycle Rally: Sturgis, S.D. (August 2-9)
Delmarva Bike Week: Salisbury, Md. (September 11-14)
Bikes, Blues & BBQ: Fayetteville, Ark. (September 24-27)
Biketoberfest: Daytona, Fla. (October 16-19)
Lone Star Rally: Galveston, Texas (November 6-9)

Participants can enter the Allstate Vegas 8-Ball Motorcycle Sweepstakes through February 28, 2015, online at www.allstatemotorcyclesweepstakes.com, or at the Allstate Rider Protection Zone which visits select rallies across the country (see above). The winner will be announced in March 2015.

The Allstate Corporation (NYSE: ALL) is the nation's largest publicly held personal lines insurer, serving approximately 16 million households through its Allstate, Encompass, Esurance and Answer Financial brand names and Allstate Financial business segment. Allstate branded insurance products (auto, home, life and retirement) and services are offered through Allstate agencies, independent agencies, and Allstate exclusive financial representatives, as well as via www.allstate.com, www.allstate.com/financial and 1-800 Allstate^®, and are widely known through the slogan "You're In Good Hands With Allstate^®." In 2013, $29 million was given by The Allstate Foundation, Allstate, its employees and agency owners to support local communities. Allstate employees and agency owners donated 200,000 hours of service across the country.

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SOURCE Allstate Insurance Company