Allstate Announces Dave Perewitz Custom Pro Street Motorcycle Giveaway

NORTHBROOK, Ill., Feb. 18 /PRNewswire-FirstCall/ -- Allstate Insurance Company announced today it will be giving away a custom motorcycle designed by legendary bike builder Dave Perewitz during its "Allstate Pro Street Sweepstakes."

Allstate and Perewitz will unveil the bike at the 2010 Chicago International Motorcycle Show on Feb. 19.  The Pro Street style bike – known for its stretched frame, low to the ground body and wide rear tire – will feature a custom paint job, the very element that has made Perewitz an industry icon.

"Lots of pride and hard work goes into every bike I create," said Perewitz. "And thanks to the folks at Allstate, one lucky person will be able to enjoy this custom bike creation."

Allstate has also invited Perewitz to join the Allstate Mobile Garage Tour at major rallies across the country. He will work with the insurer to help promote motorcycle safety awareness through the company's "Once is Never Enough" (ONE) program.

"Allstate is proud of our commitment to motorcycle safety awareness, and this giveaway represents a way for us to reward a consumer and get our safety message across to everyone on the road at the same time," said Lisa Cochrane, vice president of marketing for Allstate.

The sweepstakes will run from Feb. 19, 2010 through Feb. 28, 2011, and participants can register for the sweepstakes online at AllstateGarage.com or by visiting the Allstate Garage Tour at some of the biggest motorcycle rallies in the country, including:

• Daytona Bike Week, Daytona Beach, Fla.:  Feb. 26-March 7
• Laughlin River Run, Laughlin, Nev.:  April 21-24
• Laconia Motorcycle Week, Laconia, N. H.:  June 12-20
• Sturgis Rally, Sturgis, S. D.: Aug. 9-15
• Biketoberfest, Daytona Beach, Fla: Oct. 14-17
• Lone Star Rally, Galveston, Texas: Nov. 4-7

ONE was created to encourage everyone on the road to always look left, right and then left again for riders before crossing an intersection – the most common site for motorcycle-related crashes. Fatality Analysis Reporting System statistics from 2004 to 2008 showed that 44 percent of motorcycle fatalities resulted from intersection crashes.

For complete details about the Allstate Pro Street Sweeps or to find out more about the Mobile Garage Tour, please visit AllstateGarage.com.

About Dave Perewitz

Perewitz has built an illustrious thirty-year career in riding, building and customizing motorcycles. In 2006, he was named the winner of the Discovery Channel's Biker Build-off, and his company, Perewitz Cycle Fabrications, has built choppers for numerous celebrities, including Hulk Hogan and Aerosmith's Brad Whitford.

About Allstate

The Allstate Corporation (NYSE: ALL) is the nation's largest publicly held personal lines insurer. Widely known through the "You're In Good Hands With Allstate^®" slogan, Allstate is reinventing protection and retirement to help more than 17 million households insure what they have today and better prepare for tomorrow. Consumers access Allstate insurance products and services through Allstate agencies, independent agencies, and Allstate exclusive financial representatives in the U.S. and Canada, as well as via www.allstate.com and 1-800 Allstate^®.

SOURCE Allstate Insurance Company

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