Allstate and Dave Perewitz Team Up for Third-Annual Custom Motorcycle Giveaway

NORTHBROOK, Ill., March 4, 2011 /PRNewswire/ -- For the third year in a row, Allstate Insurance Company is giving away a custom motorcycle designed by legendary bike builder Dave Perewitz during its "Allstate Retro-Knucklehead Sweepstakes." The builder's latest masterpiece, a custom Knucklehead bobber, will be unveiled by Allstate and Perewitz March 4, 2011 at the Allstate Rider Protection Zone in Daytona Beach, Fla., as part of Daytona Bike Week.

(Photo: http://photos.prnewswire.com/prnh/20110304/CG59376)

The custom bike features a springer front end, rigid frame, spoke wheels, S&S Knucklehead engine and a signature Perewitz paint job.

"Creating custom motorcycles is a true passion of mine, and I take a lot of pride in building each and every one of these bikes," said Perewitz. "I'm thrilled to once again partner with Allstate, a company that has been a true champion for motorcycle safety awareness and rider protection, to make this unique bike available for one lucky person to enjoy."

Last year, Allstate teamed with Perewitz to give away a custom Pro Street style motorcycle designed by the bike builder. Perewitz also served as an advocate for Allstate's "Once is Never Enough" (ONE) campaign to promote motorcycle safety awareness, and in 2011 will make a series of appearances at motorcycle rallies as part of the Allstate Rider Protection Zone mobile tour.

"These custom bike giveaways provide Allstate with yet another avenue to spread the ever- important message of motorcycle safety to help protect riders," said Lisa Cochrane, vice president of marketing for Allstate. "We remain committed to raising awareness for this issue and look forward to rewarding someone with a beautiful, custom motorcycle designed by one of the most talented bike builders in the country."

The sweepstakes will run from March 4, 2011 through Feb. 28, 2012. Register for a chance to win the motorcycle online at Allstate.com/motorcyclesweepstakes or by visiting the Allstate Rider Protection Zone at one of the following motorcycle rallies:

• Daytona Bike Week – Daytona Beach, Fla., March 4-12
• Leesburg Bikefest – Leesburg, Fla., April 8-10
• Laughlin River Run – Laughlin, Nev., April 27-30
• Laconia Motorcycle Week – Laconia, N.H., June 11-19
• Thunder in the Valley – Johnstown, Pa., June 23-26
• Sturgis Motorcycle Rally – Sturgis, S.D., Aug. 6-13
• Street Vibrations – Reno, Nev., Sept. 21-25
• Bikes, Blues & BBQ – Fayetteville, Ark., Sept. 28-Oct. 1
• Biketoberfest – Daytona Beach, Fla., Oct. 13-16
• Lone Star Rally – Galveston/Houston, Texas, Nov. 3-6

The Allstate Rider Protection Zone will feature a variety of activities for motorcycle enthusiasts during the 2011 rally season, including the Allstate Motorcycle Safety Museum, massage and shoe shine area, and complementary cell phone charging station. In addition to the prize Retro-Knucklehead bike, the mobile tour will display four additional custom bikes built by Perewitz.

For complete details about the Allstate Retro-Knucklehead Sweepstakes please visit Allstate.com/motorcyclesweepstakes.

Allstate motorcycle insurance offers one of the most competitive policies in the industry with many product features, including: first accident waiver, guest passenger coverage, custom parts coverage and towing coverage. If eligible, motorcycle owners can save up to 40 percent off of their premiums with a variety of discounts, including a discount just for switching to Allstate. Insurance and discount subject to qualifications and availability. To find out more, or to locate the nearest agent, visit Allstate.com or call 877-BIKE-303.

About Dave Perewitz

Perewitz has built an illustrious thirty-year career in riding, building and customizing motorcycles. In 2006, he was named the winner of the Discovery Channel's Biker Build-off, and his company, Perewitz Cycle Fabrications, has built choppers for numerous celebrities, including Hulk Hogan and Aerosmith's Brad Whitford.

About Allstate

The Allstate Corporation (NYSE: ALL) is the nation's largest publicly held personal lines insurer. Widely known through the "You're In Good Hands With Allstate®" slogan, Allstate is reinventing protection and retirement to help nearly 16 million households insure what they have today and better prepare for tomorrow. Consumers access Allstate insurance products (auto, home, life and retirement) and services through Allstate agencies, independent agencies, and Allstate exclusive financial representatives in the U.S. and Canada, as well as via www.allstate.com and 1-800 Allstate®.

SOURCE Allstate Insurance Company

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