Allot Launches CellWise: Groundbreaking Mobile Broadband Traffic Management

BOSTON, March 16 /PRNewswire-FirstCall/ -- Allot Communications Ltd. (Nasdaq: ALLT), a leader in IP service optimization and revenue generation solutions based on Dynamic Actionable Recognition Technology (DART), announced today the launch of Allot CellWise, an innovative network service that is designed to enable mobile broadband operators to manage traffic down to the individual cell and alleviate backhaul congestion in real time by providing intelligence about their network at the cell level.  CellWise is intended to manage costs and reduce customer churn by providing the operator with precise network knowledge and control, and contribute to the overall user experience by ensuring fair use per cell.  CellWise is offered as an integrated service with Allot's intelligent policy control and charging solution included in the Allot Service Gateway platform.

"Cell congestion has traditionally been solved through heavy operator investment in the backhaul," explains Andrei Elefant, Allot Communication's Vice President of Product Management and Marketing.  "Intelligent cell traffic management from a centralized location is both a cost effective and time efficient solution that enables operators to truly alleviate congestion on a point by point basis."

CellWise, which works in conjunction with Allot's Subscriber and Application awareness is part of Allot's multi-layered approach to intelligent policy control and traffic management which together enable the operator to decide exactly how the network's resources will be allocated.  CellWise continuously maps subscribers to cells in real time.  Using dynamic policy enforcement rules, the operator can define rules that will be enforced when congestion occurs on a particular cell.  

Allot Service Gateway Sigma (SG-Sigma) has 60Gbps of throughput and is the only DPI-based Service Gateway platform designed to meet current and future service provider requirements.  It facilitates the fast and easy introduction of new value-added network and subscriber services, including TierManager, Quota Manager, NetPolicy Provisioner MediaSwift, WebSafe and ServiceProtector – services designed to reduce network TCO, increase ARPU and enhance the user experience.

Allot CellWise is currently commercially available.

About Allot Communications

Allot Communications Ltd. (Nasdaq: ALLT) is a leading provider of intelligent IP service optimization solutions for fixed and mobile broadband operators and large enterprises. Allot's rich portfolio of solutions leverages dynamic actionable recognition technology (DART) to transform broadband pipes into smart networks that can rapidly and efficiently deploy value added Internet services. Allot's scalable, carrier-grade solutions provide the visibility, topology awareness, security, application control and subscriber management that are vital to managing Internet service delivery, enhancing user experience, containing operating costs, and maximizing revenue in broadband networks.

Safe Harbor Statement

Information provided in this press release may contain statements relating to current expectations, estimates, forecasts and projections about future events that are "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements generally relate to the company's plans, objectives and expectations for future operations, including the market demand for Allot CellWise, expected performance characteristics of the CellWise and its ability to enable mobile broadband operators to manage traffic down to the individual cell and alleviate backhaul congestion in real time by providing intelligence about their network at the cell level; and to manage costs and reduce customer churn by providing the operator with precise network knowledge and control, and contribute to the overall user experience by ensuring fair use per cell. These forward-looking statements are based upon management's current estimates and projections of future results or trends. Actual future results may differ materially from those projected as a result of certain risks and uncertainties. These factors include, but are not limited to: changes in general economic and business conditions and, specifically, a decline in demand for the company's products; the company's inability to develop and introduce new technologies, products and applications; loss of market; and other factors discussed under the heading "Risk Factors" in the company's annual report on Form 20-F filed with the Securities and Exchange Commission. These forward-looking statements are made only as of the date hereof, and the company undertakes no obligation to update or revise the forward-looking statements, whether as a result of new information, future events or otherwise.

SOURCE Allot Communications Ltd.