Allied Expands Strategic Marketing & Branded Entertainment Division

LOS ANGELES, Jan. 13, 2011 /PRNewswire/ -- Allied Integrated Marketing has announced the expansion of its recently created Strategic Marketing & Branded Entertainment division, headed by Erin Corbett, Senior Vice President.

(Photo:  http://photos.prnewswire.com/prnh/20110113/LA30071)

Newest members of the Strategic Marketing & Branded Entertainment team are Jennifer Palombo, Vice President, and Melissa Croll, Executive Consultant.

Joining Allied last May to launch the Strategic Marketing & Branded Entertainment division, Corbett most recently headed the U.S. arm of Imagi Studios, a Hong Kong-headquartered animation company where she served as President & Chief Marketing Officer Worldwide. Previously Corbett was at Warner Bros. Pictures for over eight years, becoming Senior Vice President, National Promotions, Feature Film Marketing. She started her career at the Walt Disney Company in both television and consumer products marketing.

In joining Corbett at Allied, Jennifer Palombo continues the duo's multi-year "Dream Team" collaboration, built on a track record of marketing successes spanning nearly 20 years. Palombo, who headed worldwide promotions and partnerships for Imagi Studios, was previously Director, Entertainment Marketing, at Rogers & Cowan. She first worked with Erin Corbett as Director, National Promotions, at Warner Bros. Pictures and spent several years in a similar capacity at Universal Pictures.

Melissa Croll was at Universal Studios for almost 10 years, where – as Director, National Promotions – she participated in the launch of such films as "Mamma Mia" and "The Mummy". More recently she had been consulting on global promotions for Warner Home Video Kids Division and Warner Bros. Interactive Entertainment.

Erin Corbett said: "We are excited about our strong growth in just over half a year since the launch of the Strategic Marketing and Branded Entertainment division here at Allied, and we look forward to announcing the latest additions to our client roster very soon."

About Allied Integrated Marketing

Allied Integrated Marketing is a full-service, integrated marketing firm focused on the entertainment industry and consumer brands and specializing in delivering targeted programs on a local, regional or national basis. The firm has 20 offices in the U.S. and Canada making it the largest privately held company of its kind in North America, with a management team comprised of creative, advertising, publicity and promotions specialists with a great depth of knowledge and industry experience from the entertainment, media and consumer brand industries. For more information, please visit http://www.alliedim.com.

For further information: Asia Ireton, Allied Integrated Marketing

Phone: 310.650.2136 / email: [email protected]

SOURCE Allied Integrated Marketing

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